Name: Waymore
Author: WayMore

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Waymore is a marketing automation platform that aims to enhance marketing efforts and establish connections with customers throughout the customer journey. According to the vendor, Waymore caters to businesses of various sizes and industries, including e-commerce, hospitality, healthcare, finance, and retail. The platform offers a range of features to help businesses optimize their marketing strategies and engage with customers effectively.

## Key Features

**Unify**: According to the vendor, Waymore allows businesses to bring together their communication tools and data into one platform for easy access and management. It offers integration with various CRM, CMS, and e-commerce platforms, enabling seamless data synchronization and the creation of a comprehensive 360-degree customer profile.

**Segmentation**: Waymore provides advanced segmentation capabilities that allow businesses to target specific customer groups. According to the vendor, businesses can create personalized content and campaigns based on customer segments, leveraging customer profiling and location-based segmentation to deliver targeted messages and improve customer journeys.

**Understand**: With Waymore, businesses can gain insights into customer behavior and preferences through engagement analytics. The vendor claims that businesses can track user interactions, turn data into actionable insights, monitor customer journeys, and understand how customers spend time online. Additionally, predictive analytics is available to forecast customer behavior and outcomes.

**Implement**: Waymore offers a campaign manager that enables businesses to orchestrate marketing campaigns. According to the vendor, businesses can build marketing automation flows based on customer data and behavior, utilize pre-built flows to quickly launch campaigns, and set up ad hoc campaigns for effective communication.

**Engage**: According to the vendor, Waymore allows businesses to engage with customers through chatbots across multiple channels. Businesses can communicate with customers using messaging apps, email, push notifications, and voice technology. The platform also offers forms and landing page builders to capture customer information and generate leads, as well as features like pop-ups, validation services, and Viber ads to increase customer engagement.

**Unified Dashboard**: Waymore provides a unified dashboard where businesses can get a comprehensive view of all their marketing campaigns. According to the vendor, businesses can customize the dashboard layout to suit their needs, monitor key metrics and performance indicators in real-time, and easily connect with third-party apps through the API.

**Integrations**: Waymore offers seamless integration with various apps, software, and web services. According to the vendor, businesses can sync data and automate processes across platforms, ensuring smooth integration with CRM, CMS, and e-commerce platforms. This allows businesses to effectively manage and track campaigns across all integrated platforms.

**Advanced Customer Profile**: Waymore enables businesses to create detailed customer profiles with deep segmentation. According to the vendor, businesses can understand customer preferences, behaviors, and demographics, and utilize audience insights to make data-driven marketing decisions. Personalized communication and improved customer service are emphasized.

**Predictive Analytics**: According to the vendor, Waymore leverages predictive analytics to forecast customer behavior and outcomes. Businesses can identify customers who are likely to convert or churn, make data-driven decisions to optimize marketing strategies, and improve customer retention and increase sales.

**Progressive Profiling**: Waymore allows businesses to gather more customer data over time through progressive profiling. According to the vendor, businesses can collect additional information with each interaction, build a more comprehensive customer profile for personalized marketing, and improve targeting and segmentation with richer customer data.

Jumplead is an inbound marketing automation platform that offers email marketing, lead scoring, lead nurturing, landing pages, and contact management.

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Waymore

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

WayMore

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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Waymore

Overview

What is Waymore?