Name: Web Stories on Google
Author: Google

Customer Identity and Access Management (CIAM)

Customer Training

Help Desk

Web and Video Conferencing

Customer Support

AI Code Generation

Accessibility Testing

Performance Testing

Development

Classroom Management

Education

Business Intelligence (BI)

Collaboration

Data Extraction

Demand Planning

Emissions Management

Integrated Workplace Management (IWMS)

Online Notary

Statistical Analysis

Enterprise

Accounting

Travel Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Data Deduplication

Data Privacy Management

Data Science

DevSecOps

Email Verification

Embedded Database

Fraud Detection

IP Address Management (IPAM)

Integration Platform as a Service (iPaaS)

License Management

Network Performance Monitoring

Network Security

Open-Source Database

Operating Systems

Sensitive Data Discovery

Service Virtualization

Single Sign-On

Software Distribution

Web Portal

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Appointment Scheduling

Audience Intelligence

Competitive Intelligence

Content Management

Email Marketing

Marketing Automation

Product Sampling

Social Media Advertising

Social Media Management

Social Media Monitoring

Survey & Forms Building

Text to Speech

Web Analytics

Marketing

Project Management

Professional Services

Auction Software

Customer Relationship Management (CRM)

Lead Management

Lead-to-Account Matching and Routing

Sales Training

Sales

Application Security

Virtualization Security

Security

Banking

Equipment Rental

Fleet Management

Medical Office EMR & EHR

Vertical-Specific

medium

large

small

Contently is a SaaS content marketing platform from the company of the same name headquartered in New York, containing features a collaboration space, calendar, and workflow controls, engagement metrics, and rapid access to a high volume of original content from freelance creative talent, researchers, and journalists.

Contently has received approximately $12.3 million in funding since its founding in 2010.

Contently

Content Marketing

Content Creation

Content Publishing

Content Reporting & Analytics

Ideation

Approval workflows

Content collaboration

Content calendar

Network for content licensing/production

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Competitive analytics

An SEO toolset for agency and in-house pros.

ESSENTIAL

BUSINESS

SE Ranking

SEO Channels

SEO Platform & Account Management

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Task management

Local SEO

Mobile SEO

Global SEO

Multi-domain support

Integration with web analytics tools

PathFactory

Likelihood to Recommend

Likelihood to Renew

Availability

Performance

Usability

Support Rating

Online Training

In-Person Training

Implementation Rating

Configurability

Product Scalability

Ease of integration

Vendor pre-sale

Vendor post-sale

Ion, by Rock Content

Rock Content

DemandScience

Outgrow

Sprinklr Marketing

Sprinklr

Optimizely Content Marketing Platform

Optimizely

Percolate, now part of Seismic

Discontinued Products

CoSchedule Marketing Suite

CoSchedule

Compendium (discontinued)

Tech Cares 2022

Web Stories, on Google, is a visual storytelling tool to create engagement on digital channels. Web Stories are a web-based version of the Story format, allowing creators to host and own their content.

Managed Services + SaaS

Page-level engagement analytics

Web Stories on Google

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Google’s mission is to organize the world‘s information and make it universally accessible and useful. 

Since its founding in 1998, Google has grown by leaps and bounds. From offering search in a single language the company now offers dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, the company now has thousands of employees and offices around the world.

Google

Features related to the creation of content for marketing purposes.

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Allows users to schedule and plan the creation and/or distribution of content.

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Features related to the organization and distribution of marketing content.

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Includes tools for promoting content by connecting to paid and earned media channels.

Allows users to set up automated distribution, personalization and/or curation.

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

Reviews

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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Web Stories on Google

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Web Stories on Google

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Entry-level set up fee?

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SE Ranking

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Ion, by Rock Content

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Product Details

What is Web Stories on Google?

Web Stories on Google Technical Details

Comparisons

Compare with

Contently

SE Ranking

PathFactory

Ion, by Rock Content

DemandScience

Outgrow

Sprinklr Marketing

Optimizely Content Marketing Platform

Percolate, now part of Seismic

CoSchedule Marketing Suite

Compendium (discontinued)

Reviews