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What is Whatso?

Whatso is a WhatsApp marketing platform developed by Growby. According to the vendor, it is designed to help businesses connect and engage with their customers through WhatsApp messaging. The product offers features such as bulk message sending, automated responses, and customer query management through the official WhatsApp API. Whatso is targeted at small to large-sized businesses across various industries, including e-commerce, retail, hospitality, real estate, education, digital marketing agencies, customer support teams, sales and marketing professionals, as well as the hospitality and travel industry.

Key Features

Free WhatsApp API for Developers: According to the vendor, businesses can send real-time messages to customers through the WhatsApp cloud API by creating a free account on the Facebook developer's portal and send messages from their own number.

Wrapper for WhatsApp Business API: The product provides a wrapper for the official WhatsApp Business API, allowing businesses to integrate their systems and applications with WhatsApp without any setup charge or extra API charges, as per the vendor.

Simple REST API: The vendor states that Whatso offers a simple REST API for easy integration, enabling businesses to send messages, images, videos, and other media. The API also provides a JSON response for convenient data processing.

Secured communication: According to the vendor, Whatso ensures secured communication by using encryption to protect data exchanged between the API and WhatsApp's servers, ensuring the security and privacy of user data.

WhatsApp API Integration: The vendor claims that businesses can sign up for a free account to get API credentials and connect with the API using the provided integration guide and documentation. Additionally, they offer 20 free messages to try out the API.

Official WhatsApp API Integration Guide: The product offers an integration guide, along with a Postman collection for testing the API, to assist businesses in setting up the official WhatsApp API integration, as per the vendor.

WhatsApp Message Sender Chrome Extension: According to the vendor, the product provides a Chrome extension that allows users to send personalized broadcast messages on Google Chrome and Microsoft Edge browsers. The extension supports sending images, videos, and documents with action buttons.

WhatsApp Link Generator: The vendor claims that Whatso generates WhatsApp chat links for easy customer communication, enabling businesses to create one-click access to chat with them on WhatsApp. This feature simplifies the engagement and communication process, according to the vendor.

Bulk WhatsApp Marketing: According to the vendor, businesses can send bulk WhatsApp messages to unlimited users using Whatso. They can share exciting information, offers, and discount coupons with unlimited contacts while staying aligned with all WhatsApp rules and using WhatsApp-approved templates for their messages.

Chatbot: The vendor states that businesses can automate 24x7 support with a chatbot using Whatso. The chatbot can trigger WhatsApp messages based on events, keywords, and actions, allowing businesses to improve customer experience with tailored and engaging interactions.

Categories & Use Cases

Technical Details

Technical Details
Deployment TypesSaaS
Operating SystemsWeb-Based