Wide Angle Analytics

Wide Angle Analytics, developed by Input Objects GmbH, is a web analytics tool designed to provide businesses with insights into their website traffic and user behavior. This solution caters to various company sizes, from small startups and individual bloggers to large enterprises and agencies. According to the vendor, the tool is used by digital marketers, e-commerce businesses, content creators, advertising agencies, and web developers.

Key Features

Easy and friendly dashboards: According to the vendor, the tool offers easily comprehensible and navigable reports, along with intuitive filters for data exploration. It provides a user-friendly interface for efficient data analysis.

Multi-user access: Users can share reports with clients, advertisers, and colleagues, and control permissions per site. The vendor claims that reports can also be made public if desired.

Accurate and on point: The vendor states that the tool captures all data to avoid blind spots and utilizes advanced technology to prevent detection by unfair Adblockers. It aims to provide reliable and comprehensive metrics.

Personal Data ready: The vendor claims that the tool allows reporting using Personal Data while adhering to compliance and privacy laws. It ensures that data is not shared or sold, and offers a GDPR-compliant platform for processing and storing Personal Data.

Improved User Experience: According to the vendor, the default configuration of the tool does not require a Cookie Banner, providing visitors with an uninterrupted experience. It also offers seamless integration with popular publishing platforms to enhance user experience.

Analyzing 100% of traffic: The vendor claims that Wide Angle Analytics provides insights on close to 100% of website traffic, overcoming limitations of traditional web analytics solutions. It aims to offer a comprehensive understanding of the website audience without gaps or blind spots.

Share reports with ease: Users can effortlessly share reports and dashboards with clients, advertisers, and colleagues, with control over access and permissions for each site. The vendor also states that there is an option to make reports public for wider access.

Capture all metrics: Wide Angle Analytics aims to capture all relevant data for comprehensive analysis, avoiding blind spots and ensuring accurate metrics. The vendor utilizes advanced technology to prevent detection by unfair Adblockers.

Track with or without cookies: Users have the flexibility to choose tracking with or without cookies based on audience and business needs. The vendor claims that the tool offers options for robust, consent-free tracking or advanced fingerprinting, allowing users to determine the best tracking approach for their specific goals.

Easy integration with popular platforms: According to the vendor, Wide Angle Analytics seamlessly integrates with popular publishing platforms such as WordPress, Squarespace, Wix, and more. It provides dedicated plugins and guides for easy deployment, along with API documentation for custom integrations.