WordWatch

WordWatch is an app for managing search marketing efforts (SEM) with Google Adwords and Google Shopping, from the California based company of the same name. Essentially, it automates bidding, and also helps a user launch a product listing ad (PLA) campaign. The Small Budgets edition starts at $49 per month and supports 1 PLA campaign with up to 1,000 products and 1 Adwords account (unlimited keywords, 5 campaigns). The $99 edition for singular SMBs supports up to 25 text campaigns and 2 PLA campaigns, with up to 10,000 products. For marketers or agencies, the $199 and $399 Marketing Pros and SEM agencies plans support 10 and 50 Adwords campaigns respectively, and more PLA campaigns (5, 10 respectively). Finally, the $69 Google Shopping Manager is strictly for listing and optimizing PLAs in Google Shopping.