Name: WordWatch
Rating: 4.8 (3 reviews)
Author: Wordwatch

Customer Identity and Access Management (CIAM)

Help Desk

Web and Video Conferencing

Customer Support

Classroom Management

Online Learning

Education

Barcode

Business Intelligence (BI)

Collaboration

Contract Management

Data Extraction

Risk Management

VoIP

Workspace Planning

Enterprise

Accounting

Crypto Asset Management

Invoicing

Finance and Accounting

Applicant Tracking

Background Check

Corporate Learning Management

HR Management

Leadership Development

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Browser

Cloud Storage

Computerized Maintenance Management Systems (CMMS)

Data Collaboration

Data Masking

Desktop Outsourcing

Fraud Detection

Hyper-Converged Infrastructure

IT Asset Disposal

Integration Platform as a Service (iPaaS)

License Management

Log Management

MLOps

Managed IT Service

Network Monitoring

Network Performance Monitoring

Packet Analyzer

Password Management System

Release Management

Remote Support

Secret Managers

Software Distribution

Threat Intelligence

Web Portal

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Engagement

Audience Intelligence

Content Management

Creative Collaboration

Domain Registration Services

Email Marketing

Gamification

Heatmap and Session Recording

Marketing Automation

Social Media Management

Social Media Monitoring

Survey & Forms Building

Swag Management

Video Marketing

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales

Architecture

Debt Collection

Public Sector Software

Real Estate

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Google Ads

Google

Microsoft Advertising

Microsoft

WordStream

Gannett

Adzooma

Acquisio

Newfold Digital (Endurance + Web.com)

iSpionage

ispionage, inc.

Adcore Marketing Cloud

Adcore

Lengow

Optmyzr

WordWatch is an app for managing search marketing efforts (SEM) with Google Adwords and Google Shopping, from the California based company of the same name. Essentially, it automates bidding, and also helps a user launch a product listing ad (PLA) campaign.

The Small Budgets edition starts at $49 per month and supports 1 PLA campaign with up to 1,000 products and 1 Adwords account (unlimited keywords, 5 campaigns). The $99 edition for singular SMBs supports up to 25 text campaigns and 2 PLA campaigns, with up to 10,000 products. For marketers or agencies, the $199 and $399 Marketing Pros and SEM agencies plans support 10 and 50 Adwords campaigns respectively, and more PLA campaigns (5, 10 respectively). Finally, the $69 Google Shopping Manager is strictly for listing and optimizing PLAs in Google Shopping.

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Lite

Standard

Premium

Constant Contact

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Offer A

Offer B

Offer C

WordWatch

Search engine marketing (SEM) encompasses marketing efforts to improve a website's placement in search engine results. This may be accomplished in two general ways: via improvements in a website's content and structure to improve relevance, searchability, and popularity (this is search engine optimization, or SEO), or via paid digital advertising (usually pay-per-click, or PPC) to vault ahead of competition in search results.

SEM platforms help marketers launch and run successful search engine PPC advertisement campaigns at a set budget, and at least include features that in some way facilitate running a paid advertising campaign, including intelligent bidding recommendations and/or automation of bidding and ad copy generation, and plenty of analytics for reviewing past campaigns and forecasting optimal new ones.

Some SEM tools and platforms emphasize competitive analysis, so advertisers can see what competitors in the same ad space are doing and how you or your agency's clients stack up against them, and protect the brand against (often unlawful) use of one's name by competitors seeking to ride a better known brand's coattails, as well as identify gaps or missed opportunities to increase visibility in searches.

Search Engine Marketing (SEM)

WordWatch manages keyword bidding and Product Listing Ads automatically. Small & Medium sized advertisers (SMBs) & Agencies increase sales while saving time & money on AdWords & Google Shopping

WordWatch Inc. was founded by three internet entrepreneurs who were frustrated by the time spent on bid management, and decided to develop their own tool. When the first version of WordWatch doubled the performance of their manual campaign management, they decided to turn it into a business in 2009. Today WordWatch Inc. is based in Silicon Valley, California; Amsterdam, the Netherlands; and Krakow, Poland; improving results for advertisers and agencies in Europe and the US.

WordWatch is a web app for Adwords advertisers that want to run their campaigns in-house. It applies its powerful algorithms every night to continuously optimize your campaigns; getting you more clicks and conversions while you focus on your business. WordWatch will also help you with data feed optimization, product listing ads and google shopping.

Wordwatch

Ad Auctions

Allows users to bid for ad space for search results based on specific keywords.

Keyword search

Research and planning tools allow users to find the best keywords for their ads.

Ad bidding

Automated bidding based on budget parameters and the click or conversion likelihood of an ad.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Contextual advertising

Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.

Social advertising

Advertising on social media platforms like Facebook, LinkedIn, etc.

Ad management

The ability to manage ad campaigns across multiple channels through a centralized control panel or dashboard.

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Home

Search Engine Marketing (SEM) Tools

WordWatch

Overview

What is WordWatch?