Name: Xaxis DMP (Turbine)
Author: Xaxis

Customer Success Management Training

Help Desk

Web and Video Conferencing

Customer Support

Alumni Management

School Management

Education

Business Intelligence (BI)

Collaboration

Document Generation

Visitor Management

Visual Collaboration

Workflow

Enterprise

Accounting

Financial Close

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Onboarding

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Management

Application Lifecycle Management (ALM)

Change and Configuration Management

Cloud Storage

Data Fabric

Database Performance Monitoring

Dynamic Application Security Testing (DAST)

Email Encryption

Fraud Detection

Integration Platform as a Service (iPaaS)

Master Data Management (MDM)

Network Performance Monitoring

Network Traffic Analysis (NTA)

Observability

SaaS Management

Software-Defined WAN

Virtual Desktop Infrastructure (VDI)

Web Application Firewalls

Information Technology

A/B Testing

AI Image Generation

Ad Serving & Retargeting

All-in-One Marketing

Computer-Assisted Translation

Consumer Ratings & Reviews

Content Management

Data Management

Email Marketing

Marketing Automation

Online Reputation Management

Public Relations (PR)

Real-Time Interaction Management

Screen and Video Capture

Social Media Management

Social Media Publishing

Survey & Forms Building

Video Streaming

Web Analytics

Webinar

Marketing

Project Management

Prototyping

Professional Services

Customer Relationship Management (CRM)

Point of Sale

eCommerce

Sales

Insider Risk Management

Secure Service Edge (SSE)

Security

3D Modeling

Equation Editors

Forestry

Legal Research

Municipal

Utilities

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Amobee Marketing Platform

Amobee

Adobe Audience Manager

Adobe

Lotame

Nielsen Marketing Cloud

Nielsen

Iris

Iris Network Systems

Uncat

Accredify

Digilant

1plusX GmbH

Xaxis Turbine is New York-headquartered Xaxis' data management platform.

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Oracle Marketing

Personal

Team

Department

Organization

Clear Analytics

Xaxis DMP (Turbine)

Data Management Platforms (DMP) are one component of what is often referred to as "Ad Tech" or digital advertising technology. A DMP is a kind of data warehouse that sorts and stores information that is subsequently used by marketers and advertisers. The most typical use is to house structured information from a number of different systems and organizing it at the customer level (if it’s about your customers or prospects), or at the cookie level (if the person is unknown).

Xaxis

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

Collection of first-party data

Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.

Collection of third-party data

Third-party (external) data is collected and combined with first-party data.

Access to Third-party Data Providers

Data transfer to ad networks and exchanges for media buys.

Data Classification

Classification of data is organizing it into taxonomies

Audience taxonomy

Software enables construction and organization of site data into a structured taxonomy.

Tag Management

Tag-based audience management to assist with categorizing data into a hierarchical data taxonomy

Data Analysis Dashboard

Dashboard enabling data to be segmented to help reach audiences more precisely.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

DMP Analytics

Campaign Analytics

Dashboard for measuring and comparing campaign performance.

Audience Analytics

Visibility into the performance of different audience segments

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Home

Data Management Platforms (DMP)

Xaxis DMP

Xaxis DMP

Overview

What is Xaxis DMP?