Name: Xpressdocs Automated Direct Mail
Author: Xpressdocs

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Xpressdocs Automated Direct Mail is a solution designed to automate direct mail campaigns for businesses, aiming to streamline marketing efforts and increase efficiency. According to the vendor, this software caters to businesses of various sizes, from small startups to large enterprises. The product is commonly used by professionals and industries such as real estate, franchise marketing, customer retention marketing, marketing strategy, and direct mail marketing.

## Key Features

**Brand Management**: Xpressdocs Automated Direct Mail offers brand management capabilities to ensure consistent messaging and branding across all direct mail campaigns. Users can customize templates with their brand elements, including logos, colors, and fonts, to maintain a cohesive brand identity. The platform allows for centralized control and management of brand assets, ensuring adherence to brand guidelines.

**Automated Campaigns**: Xpressdocs Automated Direct Mail enables users to automate direct mail campaigns, eliminating the need for manual design, execution, and mailing. The platform integrates with existing CRM systems to personalize each mailing with customers' first and last names, increasing campaign effectiveness. Users can create personalized communications based on customer preferences and behaviors, resulting in higher response rates. The automation software streamlines repetitive tasks, saving time and reducing costs.

**In-house Printing and Mailing**: Xpressdocs has a 245,000-square-foot facility with digital and offset printing capabilities. The platform provides in-house printing and mailing services, ensuring quick turnaround times for campaign materials. A team of shipping and mailing experts equipped with advanced automation technology ensures efficient delivery of campaign goods. Users can rely on Xpressdocs' printing and mailing expertise for the logistics of direct mail campaigns.

**Customizable Templates**: Xpressdocs Automated Direct Mail offers users access to a variety of pre-designed and pre-written templates. Users can customize these templates to fit their specific campaign needs, saving time and effort in designing from scratch. The platform provides a range of template options for different industries and purposes, offering inspiration and guidance for upcoming campaigns.

**Open API Integration**: Xpressdocs Automated Direct Mail supports open API integration, allowing seamless integration with existing CRM or practice management software. Users can connect the platform with their preferred systems, avoiding the need to learn new technologies or disrupt existing workflows. The integration ensures smooth data transfer and synchronization between systems, enabling efficient campaign management.

**No Monthly Subscription Fees**: Xpressdocs Automated Direct Mail operates on a 12-month flat rate based on annual volume. Users pay for the direct mail services they require without additional monthly subscription fees. This pricing structure enables businesses to scale their direct mail campaigns without incurring recurring costs.

**Trackable Results**: Xpressdocs Automated Direct Mail provides the ability to track and measure the results of direct mail campaigns. Users can include QR codes or trackable links in their mailings to monitor the status and effectiveness of each campaign. The platform offers reporting and analytics features, providing insights into campaign performance and supporting data-driven decision-making.

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Xpressdocs Automated Direct Mail

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Xpressdocs

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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Xpressdocs Automated Direct Mail

Overview

What is Xpressdocs Automated Direct Mail?