Name: Zappi
Rating: 8.1 (2 reviews)
Author: Zappi

Help Desk

Web and Video Conferencing

Customer Support

Chatbot

Development

Classroom Management

Education

Business Intelligence (BI)

Collaboration

Corporate Social Responsibility (CSR)

Email Spam Filter

Enterprise

Accounting

Accounting and Tax Services

Financial Risk Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Diversity, Equity, and Inclusion (DEI)

Employee Recognition

HR Management

Payroll

Recruitment Marketing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printers

Application Virtualization

Browser

Cloud Cost Management

Cloud Storage

Content Delivery Networks (CDN)

Disk Cloning

Fraud Detection

IP Address Management (IPAM)

Integration Platform as a Service (iPaaS)

IoT Security

License Management

MLOps

Managed IT Service

Network Performance Monitoring

Network Security

Operating Systems

Secret Managers

Server Virtualization

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Brand Intelligence

Contact Center

Content Management

Email Marketing

Event Management

Marketing Automation

Product Sampling

Social Media Management

Social Media Marketing

Survey & Forms Building

Video

Web Analytics

Marketing

Meeting Room Booking

Project Management

Professional Services

Construction CRM

Customer Relationship Management (CRM)

Intelligent Virtual Assistant

Lead Generation Services

Sales

Database Security

Video Surveillance

Security

Computer-Aided Manufacturing (CAM)

Construction Takeoff and Estimating

Debt Collection

Hotel Management

InsurTech

Lease Management

Multiple Listing Service (MLS)

Population Health Management

Rental Property Management

Vendor Neutral Archive (VNA)

Vertical-Specific

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### Market Intelligence
Users have expressed a mix of opinions regarding Zappi's market intelligence capabilities. While many appreciate the platform's efficiency in conducting surveys and analysis to gather key insights for decision-making, some users have raised concerns about the limitations in customization options. The speed and ease of obtaining survey data have been highlighted as a positive aspect, although the standardized nature of testing tools has been noted as a drawback by some users. Despite these varying perspectives, Zappi remains a cost-effective solution for rapid concept testing and creative diagnostics in the market research industry.

### Consumer Insights
Reviewers consistently highlight Zappi's consumer insights functionality as a valuable asset, citing its ability to swiftly gather and present data in a reliable manner. Users appreciate the ease with which Zappi facilitates the collection of consumer feedback, enabling informed decision-making processes. The platform's capacity to provide comprehensive insights, both positive and negative, is commended for aiding users in making well-rounded business choices based on customer opinions.

### Concept Testing
Users appreciate Zappi's concept testing functionality for its ability to provide quick turnaround and cost-effective testing solutions. While some users acknowledge that Zappi may not be suitable for every project, the platform excels in conducting monadic concept testing, naming tests, and TURF analysis. The quality of data generated through concept testing is consistently praised, along with the responsive and supportive client team that guides users throughout the testing process.

### Innovation and Development
Users appreciate Zappi's innovation and development features for their ability to streamline the consumer feedback process and inform decision-making throughout the innovation journey. While some users find challenges with creative works in context and foreign language integration, the overall consensus leans towards Zappi's effectiveness in facilitating innovation with its customizable tools and excellent reporting capabilities. The platform's continuous innovation and commitment to enhancing its offerings are highlighted as key strengths by reviewers, indicating a positive outlook on Zappi's innovation and development functionalities.

### Product Improvement
Users consistently praise Zappi's product improvement features for their effectiveness in gathering valuable insights from customers. The platform's ability to facilitate interaction between companies and users has been instrumental in enhancing product development processes. Customers appreciate the simplicity of the interface and the efficiency of the customer service team in addressing any issues that arise during product improvement initiatives. Zappi's tools have enabled organizations to leverage customer feedback to refine their products and drive sales growth.

### Decision Support
Users generally praise Zappi for its effective decision support capabilities. They appreciate the simplicity of the interface, the ease of generating reports for informed decision-making, and the prompt customer service that addresses any issues efficiently. Zappi's ability to provide valuable insights quickly and support decision-making processes with reliable methods is highly valued by users. The platform's feature of displaying data comprehensively, including both positive and negative aspects, aids users in making well-informed final decisions. Additionally, users highlight Zappi's effectiveness in incorporating consumer feedback into the innovation process without causing delays, thus enhancing the overall decision-making within their organizations.

Zappi's cost-effective and rapid concept testing capabilities have solved significant business problems for smaller clients with tight budgets. The software has allowed these clients to gain key consumer insights around challenges like flavors and names during product launches. Zappi's ability to test advertising concepts and new ideas has informed the innovation process with consumer input without slowing it down, providing users with the benefit of knowing which moves are the right ones for a project. By reducing testing costs and increasing responsiveness in some companies, Zappi has made concept testing, ranking, and ad testing more accessible for businesses who previously didn't have any consumer voice present.

Users of Zappi can get valuable feedback on business decisions that can improve their decision-making process. The software can test up to 100 ads per year and build a database for rich meta-analysis that is easily accessible, giving businesses access to more feedback from other sources to make informed decisions. In summary, Zappi's innovative platform solves critical business problems by making consumer research more accessible to businesses with tighter budgets and empowering them to make data-driven decisions when launching products or testing ad concepts.

Zappi headquartered in London offers their suite of market research and intelligence tools, for innovating and advertising concept testing, product presentation testing, idea (e.g. logo, branding) screening, and related services.

Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.

Free

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.

Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Guru

Business

Semrush

Zappi

Market intelligence software determines what intelligence is needed, collects it by searching its environment and delivers it to marketing managers who need it. Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These systems take data from disparate data sources, such as web analytics, business intelligence, call center and sales data - which often comes in separate reports - and puts them into a single environment.

Market Intelligence

Zappi platform demo with Julio Franco, Zappi's Chief Customer officer

Zappi platform demo with Julio Franco, Zappi's Chief Customer Officer

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

Keyword analysis

The tool analyzes the content of your site to help discover the right keywords.

SERP ranking tracking

The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

Competitive analysis

The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

Financial Research

The most important features for the effectiveness of a financial research platform

Industry and Sector Research

The quality and completeness of analyses and research on the overall performance and outlook of specific sectors and industries

Independent Research Access

The ability to access third-party analyses, e.g., Morningstar reports

Search Tools

The quality and effectiveness of tools to help locate specific and relevant information within the platform

Industry-Specific Information

The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

Macroeconomic News

The quality and completeness of news and information about current macroeconomic events and trends

Market Research

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Consumer Feedback

The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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Zappi

Overview

What is Zappi?