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What is Palette SDK?

Palette SDK by ZeroLight is a product-configuration platform for automotive OEMs. The Palette SDK is used to build a visually stunning, interactive and personalised configurator, to improve the customer journey.

Configurator projects are beset with complex requirements driven by customer expectation, industry changes and the needs of any existing tech stack. The Palette SDK addresses these requirements with one plug-and-play solution.

Palette helps users to address:

  • Changing customer expectations: Today's buyers expect visually stunning, interactive configurators delivered in 2D, 3D, AR, VR and even the Metaverse, all wrapped up in a personalised experience.‍
  • Industry change: Direct-to-consumer, online sales and the agency model are all adding to the complexity of global websites and dealer networks in mobility sectors.‍
  • An existing tech stack: Introducing a new configurator solution to an existing brand's mature technology stack or a new brand's clean slate both present challenging requirements.

Building a configurator with the Palette SDK allows the user to easily respond to important trends like direct-to-consumer and online sales, the rise of partner website sales and the evolving needs of any physical retail spaces.

Categories & Use Cases

Technical Details

Technical Details
Mobile ApplicationNo

FAQs

What is Palette SDK?
Palette SDK by ZeroLight is a product-configuration platform for automotive OEMs. The Palette SDK is used to build a visually stunning, interactive and personalised configurator, to improve the customer journey.
What are Palette SDK's top competitors?
SpinCar (Pulsar AI), Simplio3D, and One3D® by Eccentric are common alternatives for Palette SDK.