Spotlight Suite

ZeroLight's solution for CGI production is the SpotLight Suite™, a browser-based solution for personalised visual content. SpotLight Suite is a cloud-based platform of creative apps and APIs that empowers brands to produce CGI content, including images, video and 3D models, at scale. SpotLight Suite is used to create high-quality, photorealistic CGI content to promote configurable products. This content is primarily used by sales and marketing teams to facilitate captivating and personalised customer journeys.

The SpotLight Suite supports:

• New formats and channels: Supporting content hungry web and social channels alongside new formats like augmented reality adds significant demand to any brand's content requirements.‍
• Personalisation: The expectation of customers to receive a personalised customer journey means additional content requirements but also technical challenges of creating and delivering it on demand.‍
• Localisation: In a global market with regional differences in product specifications, customer preferences and release calendars, effective sales and marketing requires significant content support.

Compared to photography and offline rendering, the apps in the SpotLight Suite for marketing teams, agencies, and dealers empower both professional artists and novice users to create media with cost-effective real-time rendering. The SpotLight Suite API lets developers programmatically create personalised media on-demand in the cloud and integrate it into the customer journey. And local teams are given the tools to create product-correct assets that connect with their target customers. SpotLight Suite's apps combined with a shared 3D digital twin mean users throughout the enterprise are empowered to create their own content.

To Eensure brand and product consistency across global content production operations, SpotLight Suite's range of permissions, templates and approved cameras, backgrounds and 3D models mean all users create brand-approved content.

The Suite is also presented as:

• Fast and photorealistic - Real-time rendering makes media production quick and cost-effective, all in true-to-life quality with ray tracing.
• Accessible anywhere - SpotLight Suite lives in the cloud, giving teams the freedom to create beautiful content in their browser, wherever they are.
• Pick up and play - All SpotLight Suite apps have been designed with simplicity at their core, making it easy for beginners to create stunning content straight away.
• Product-correct vehicles - Every 3D vehicle model that enters the platform is 100% product-correct and HQ-approved, so you can be 100% confident in content.