zimpel

zimpel, developed by news aktuell GmbH, is a media directory and PR tool that aims to streamline communication efforts for businesses. According to the vendor, zimpel offers a comprehensive database of over 612,000 media contacts, including journalists, editors, bloggers, podcasters, and influencers from various industries and regions. This platform caters to companies of all sizes and is designed for professionals in public relations, marketing, communications, media, journalism, and reporting.

Key Features

Extensive Media Database: zimpel provides a database of over 612,000 data records, covering journalists, editors, blogs, podcasts, and influencers worldwide. The data is continuously updated and expanded by the research team to ensure accuracy and relevance.

User-Friendly Interface: zimpel offers an intuitive interface that allows for targeted communication with minimal time investment. Users can easily find media contacts and create customized press distribution lists.

Mailing Tool with Advanced Features: zimpel provides a mailing tool with features such as CTA buttons, logo integration, teasers, multimedia materials, personalized addressing, scheduling, and mailing history. Users can send their PR content to contacts in their distribution lists and track delivery rates and open rates.

Free Support and Assistance: zimpel offers complimentary support for any inquiries or assistance related to using the platform. Users can directly contact the research team for any questions or suggestions regarding the media data.

Data Import: Users have the capability to import their existing contact data into zimpel, allowing them to include their own contacts in addition to the pre-existing data provided by the platform.

Data Export: zimpel allows users to export their compiled press distribution lists from the media directory.

Increased Visibility through Press Portal: Users have the option to publish their content on the news aktuell press portal, gaining additional visibility for their press releases and establishing their presence in their own newsroom on Germany's prominent PR platform.

Accreditation in zimpel: Media professionals, including journalists, bloggers, podcasters, freelancers, and influencers, can create a profile in zimpel's media directory, enabling them to receive more targeted inquiries and be recognized as valuable contacts for companies by showcasing their areas of expertise and interests.

Individual Profile Control: Accredited professionals have complete control over their profiles, including contact information and preferred methods of communication (email, phone, social media, etc.).

Multilingual Support: zimpel's research team offers support for profile creation and management in multiple languages, including German, English, French, Spanish, and Italian.