Name: Zurple
Author: Zurple

Call Center Workforce Optimization

Help Desk

Web and Video Conferencing

Customer Support

Chatbot

Functional Testing

Kubernetes Monitoring

No-Code Development

Development

Admissions and Enrollment

Classroom Management

Education

Business Intelligence (BI)

Collaboration

Facility Management

Statistical Analysis

Workspace Planning

Enterprise

Accounting

Accounts Payable

Financial Planning and Analysis (FP&A)

Hedge Fund

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printing

Block Storage

Cloud Data Warehouse

Cloud Storage

Configuration Management Databases

Deception Technology

Encryption Key Management

Fraud Detection

Integration Platform as a Service (iPaaS)

IoT Device Management

Load Balancing

Network Performance Monitoring

Operating Systems

SOA Governance

SaaS Backup

Server Virtualization

Service Desk Outsourcing

Vector Databases

WiFi Hotspot

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Success

Digital Content Creation

Email Marketing

Market Intelligence

Marketing Automation

Referral Marketing

Social Media Management

Survey & Forms Building

Usability Testing

Web Analytics

Marketing

Project Management

Professional Services

Customer Onboarding

Customer Relationship Management (CRM)

Field Sales Software

Sales Performance Management

Sales

Agriculture

Construction Takeoff and Estimating

Dealer Management

Direct Secure Messaging

Equipment Rental

Fleet Management

Insurance Suites

PCB Design

Rental Property Management

Restaurant Management

Vertical-Specific

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### Lead Generation and Management
User feedback on Zurple's lead generation and management capabilities varies widely. While some users praise the platform for generating a significant number of leads that have led to successful conversions, others express frustration over the quality of the leads received. The consensus seems to be that Zurple's lead generation and management tools have the potential to be effective, but there are concerns about the consistency and responsiveness of the leads generated. Users highlight the importance of actively nurturing and following up with leads to maximize the platform's effectiveness in converting leads into clients.

### Sales and Closings
Users have expressed a range of experiences with Zurple's sales and closings functionalities. While some users have reported success in generating business and achieving a return on investment through closings facilitated by Zurple, others have raised concerns about unmet promises and limited client search parameters. The platform seems to excel in lead nurturing and automating initial interactions, leading to conversions over time for some users. However, there are also instances where users have faced challenges with canceled subscriptions and unmet expectations regarding the quality of leads provided. Ultimately, the effectiveness of Zurple's sales and closings capabilities appears to vary among users, with some finding significant value in the platform's lead generation features while others have encountered issues with the delivery of promised services.

### Customer Service and Support
While some users praise Zurple's customer service for being great and providing continued support even after signing a contract, others express disappointment in the lack of phone support, limited search parameters, and challenges in canceling memberships. The inconsistency in customer service experiences seems to be a recurring theme among reviewers, with some noting a decline in service quality over time. Despite positive feedback on aspects like timely responses and helpful features added upon user feedback, there are concerns raised about deceptive practices, inaccurate features, and difficulties in communication with the support team.

### Communication and Outreach
Users have varied opinions on Zurple's messaging and lead communication features. Some users appreciate the intelligent AI and text/email campaigns that prompt leads to respond, while others express frustration with the limited MLS IDX feed and the inability to customize the AI messaging. The platform's ability to streamline communication and manage leads efficiently is highlighted by some users, enabling them to stay current with their company's activities and keep agents on track. However, concerns are raised about the quality of leads and the lack of responsiveness from some, leading to challenges in effective communication and follow-up efforts.

### Agent and Realtor Resources
While some users praise Zurple for its ability to automate lead nurturing and engagement, others express dissatisfaction with the quality of leads generated. The platform's functionality in assisting agents to stay in front of potential clients is acknowledged positively by busy real estate professionals. However, concerns are raised about the accuracy of certain features like the CMA tool and the limited functionality of the website. Additionally, there are complaints about difficulties in canceling subscriptions and perceived shortcomings in customer service. Despite some success stories shared by agents who closed significant deals through Zurple, the overall sentiment regarding its agent and realtor resources remains varied.

### Property Listings and Management
Users generally have mixed opinions about Zurple's property listings and local information features. Some users appreciate the quality leads provided by Zurple, noting that the platform helps fortify their existing production base and offers customization tools for targeted property recommendations. However, others express concerns about the low conversion rates of leads and the lack of detailed search criteria options, particularly for properties with specific features like ocean or riverfront views. Additionally, there are suggestions for improvements such as having localized information automatically displayed alongside property listings for easier access.

Based on user reviews, the most common recommendations for Zurple are as follows: 

1. Regularly follow up with leads: Users suggest not solely relying on the software for lead relationships and emphasize the importance of proactive communication with leads. This recommendation helps to maintain a strong connection and increase the likelihood of conversion.

2. Load in your current database: Reviewers suggest loading in your existing database of clients and customers when signing up with Zurple. By doing so, you can better target leads and enhance your marketing efforts.

3. Seek support for online leads: Users advise taking advantage of the support offered by Zurple, especially when dealing with online leads. As these leads typically have a longer buying process, utilizing the assistance provided by the software can be beneficial in nurturing and converting leads effectively.

Overall, users recognize that while there is room for improvement in certain areas such as messaging and support, Zurple meets their needs and offers cost-effective solutions compared to other companies. It is recommended for new businesses as it provides valuable information about lead search behavior and intensity, facilitating effective follow-up. However, caution is advised regarding potential bugs in the software that could negatively impact business operations.

Zurple has transformed the way real estate agents manage leads and clients. With its automatic soft-touch system, users can nurture non-active leads and follow up with those who are ready to act. This has helped many users stay organized, save time, and focus on the clients that are in front of them.

The software also provides an analytically driven email automation system that identifies quality leads, which allows agents to spend more time with people who are ready to buy. Additionally, users can access their database in one place, saving hours of prospecting time. The personalized mass emails feature helps build loyalty and keeps clients engaged.

For many users, Zurple has solved the age-old problem of leads falling through the cracks due to not having enough time to follow up regularly. The software has allowed agents to obtain new customers locally and abroad while freeing up time for other important tasks. With Zurple, users have achieved a higher earning power by acquiring a better caliber of customer.

However, some users have experienced issues with customer support and cancellation processes leading to frustration and negative reviews. Despite this, Zurple remains a crucial system for many real estate professionals and continues to provide solutions for better lead management and conversion.

Automated Follow-Up: Users appreciate Zurple's automated follow-up system, which constantly contacts their large database intelligently. Some reviewers mention that this feature provides soft-touches that are required before a new lead engages. They also like how Zurple notifies agents about the results of interactions with leads.

Ease of Use: Reviewers find Zurple easy to use and appreciate the ease of the dashboard. They particularly like how Zurple allows them to modify campaigns to suit their needs.

Lead Generation: Many users are happy with the number and quality of leads generated by Zurple. Some reviewers found it to be a great referral source over the years they've been using it, while others consider it an effective lead generation tool with an average of 30 to 35 leads per month.

Outdated Interface: Some users have found Zurple's interface to be outdated and challenging to use, with pre-written responses that are not always relevant. A few reviewers also found the website platform illegible and limited in functionality, with poor design.

Limited Lead Capture: Lead capture was limited in Zurple, and some users were frustrated that they could not capture phone numbers or import external contacts. Some users found it difficult to customize emails in Zurple and wanted more personalization options.

Poor Customer Service: Several reviewers felt that Zurple's customer service was unhelpful or deceptive. They reported issues such as being misled about the number of contacts they could bring into the system and experiencing technical issues with automated text messages.

Zurple is a real estate marketing technology solution from the company of the same name in San Diego, designed to intelligently engage leads on the agent's behalf by sending personalized emails to each lead from in an email address. The emails reference specific properties and market data valuable to the lead based on the lead’s behavior.

Essentials

Premier

Rocket Matter

Contactually was a CRM for real estate agents and brokerages, that automatically prompted users to take action with the most important people to prevent things from falling through the cracks. Contactually was acquired by Compass in 2019, and is no longer available.

Professional

Accelerator

Contactually CRM (discontinued)

Zurple

Real Estate

Zurple Product Demo

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Overview

What is Zurple?