Marketo Engage and Me
March 26, 2025

Marketo Engage and Me

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Adobe Marketo Engage

We use Marketo to engage with our clients and prospects via email primarily. But we also use it as a hub to consume other activity such as PGI webcasts and AEM data.

Pros

  • List management
  • set up journeys and campaigns

Cons

  • API enhancements - there isn't much in this area and we would love to see something like the ability to create and update custom objects via the API
  • Email level dedupes - while this is available, Marketo does more at the profile ID level instead of at an email address unless it is in a campaign.
  • Customer Service
  • Prospecting / New Business
  • Other
We are focused on client deepening by providing more focused content that will resonate with our existing population. We are also at the same time leveraging the product to expand via lead acquisition. In both cases we leverage Marketo as a high touch channel .
Existing platform at my role, though in comparison to something like SFMC it did not make a huge distinction and I think we get more flexibility out of Marketo since we need an application that was not so bound to a OOB CRM
250,000 to 1 million
B2C

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

I think it's a pretty versatile product but it is limited in the way we use it and that is a known thing. One area that would be a huge improvement is the way that we can create personalized content. We have leveraged velocity scripting to achieve reducing the human error risk that comes with dynamic content.

Adobe Marketo Engage Feature Ratings

6.9
WYSIWYG email editor
7
Dynamic content
6
Ability to test dynamic content
6
Landing pages
6
A/B testing
4
Email deliverability reporting
9
List management
9
Triggered drip sequences
8
7.0
Lead scoring and grading
8
Data quality management
6
6.0
Calendaring
7
Event/webinar marketing
5
Social Media Marketing ()
Not Rated
5.0
Dashboards
3
Standard reports
5
Custom reports
7
6.7
API
7
Role-based workflow & approvals
6
Customizability
7

Comments

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