Great security and fast setup but pricing gets tough at scale
February 17, 2026

Great security and fast setup but pricing gets tough at scale

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Auth0

We have used Auth0 before as our authentication and identity management system for our platform. The main problem it solves for us is secure authentication without having to build everything from scratch. We handle sensitive user data, so security is very important. Auth0 provides secure login, password management, email verification, and multi-factor authentication.

Pros

  • Security and Compliance
  • Easy Integration
  • Customizable Login Experience

Cons

  • Pricing predictability as you scale
  • Dashboard/console UX can feel overwhelming
  • Support experience can vary by plan and urgency
  • If your auth needs are “standard” (email/password, social login, basic RBAC), Auth0 can feel heavy.
  • Engineering time saved: features like MFA, attack protection, and standard auth flows reduced ongoing identity maintenance work and freed the team to focus on product features.
  • Pricing Was Totally Hard to keep with.
It’s also convenient that Universal Login can be customized from the dashboard (branding/themes/templates) without rebuilding the whole auth UI.
It loses a few points because the dashboard and advanced configuration have a real learning curve there are many settings and moving parts, and it can feel overwhelming when you’re doing anything beyond the basics.

Do you think Auth0 delivers good value for the price?

Not sure

Are you happy with Auth0's feature set?

No

Did Auth0 live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Auth0 go as expected?

No

Would you buy Auth0 again?

No

Auth0 is strong for teams that want fast, secure auth with good defaults (MFA, social login, solid SDKs) and don’t want to maintain identity infrastructure.
For us, it became less appropriate as we scaled because the pricing becomes harder to forecast with MAU growth, and we wanted more predictable costs. We also ran into operational friction around rate limits during bursts (login/refresh or automation), and some platform limits made our role/permission model harder to manage long-term.

Auth0 Feature Ratings

Customer Identity and Access Management (CIAM) ()
Not Rated
Identity Management
5.7
ID-Management Access Control
5
ID Management Single-Sign On (SSO)
5
Multi-Factor Authentication
7

Comments

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