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Avenseo, or how to do A/B & MVT testing easily!
Updated August 06, 2014

Avenseo, or how to do A/B & MVT testing easily!

Fabien Caublot | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

latest

Overall Satisfaction with Avenseo

Avenseo is one of the A/B and MVT testing tools that we use a lot at the optimisation service at Altima and I work with it a lot. If you want to do A/B or MVT testing it's a good tool and there's also great French support.
  • MVT & A/B/X testing is quite easy but might need knowledge in Web development
  • Very good French support (might be available in other langages too ?)
  • Avenseo's team can also set your tests for you (if you don't have web dev on your team)
  • It might need more flexibility (which is a choice in that case, once you lock your experiment, some options are definitly locked. You may change the contents of the components still).
  • The platform is quite "old style"
  • Might be cool to upload files using the platform (images, css etc..)
  • Conversion increase makes the cost of Avenseo easily forgotten
  • You pay for a number of visitors so you can do multiple tests, so you get a lot of insights and you can wisely use those to make your conversion grow
  • AB Tasty,Visual Website Optimizer,Optimizely
Well the French support is rare and MVT testing is not always that simple so Avenseo is a good tool if you need both!
Implementing Avenseo is quite easy; for most of our clients they have nothing to do but to add two lines of code and let us do the configuration of the test and the frontend developpement.
You can easily check your variations as if it were already live, using a control box so you don't have unexpected bugs when your test goes live !
It's well suited for e-commerce companies willing to improve conversion. It's less appropriate for small companies (the benefits might not cover the price, even if it is not that expensive !).