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Avenseo (discontinued)

Score9 out of 10

6 Reviews and Ratings

What is Avenseo (discontinued)?

Categories & Use Cases

Top Performing Features

  • a/b experiment testing

    Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.

    Category average: 8.9

  • Split URL testing

    Test out larger design changes by splitting your site traffic across two different landing pages to identify which site performs the best. It can be used to test the impact and feasibility of things such as new designs, personalization efforts, and new site architecture.

    Category average: 8.4

  • Multivariate testing

    Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.

    Category average: 8.3

Areas for Improvement

  • Experiments results dashboard

    Provides users with a dashboard displaying test results for all live tests. Some products may also include test result histories accessible from the dashboard.

    Category average: 8.5

  • Page surveys

    Create on-page surveys and select which segment of users are asked survey questions using defined audience segments (e.g. new vs. returning users, mobile users, desktop users, etc).

    Category average: 7.2

  • Advanced code editor

    Allows users to create and edit experiments with HTML, CSS, JS.

    Category average: 8

The Future of A/B Testing World at Your Door, Do Not Hesitate Just Go for It

Use Cases and Deployment Scope

Avenseo is an A/B and multivariate testing platform that allows its users to promote their sales and services on their websites and mobile application. I am using it on my websites and it is apparent that the conversion rate increases in no time. So if you are looking forward to kickstarting a business do not hesitate to start your journey with Avenseo.

Pros

  • Easy A/B and MVT testing
  • Good language support
  • They set test for you if you ask

Cons

  • More convenient to less knowledgeable people
  • Pricing can be considered
  • More convenient user interface

Return on Investment

  • It definitely increases conversion.
  • Cost can be minimized with more conversion.
  • You can learn overall insight of your business.

Avenseo, or how to do A/B & MVT testing easily!

Use Cases and Deployment Scope

Avenseo is one of the A/B and MVT testing tools that we use a lot at the optimisation service at Altima and I work with it a lot. If you want to do A/B or MVT testing it's a good tool and there's also great French support.

Pros

  • MVT & A/B/X testing is quite easy but might need knowledge in Web development
  • Very good French support (might be available in other langages too ?)
  • Avenseo's team can also set your tests for you (if you don't have web dev on your team)

Cons

  • It might need more flexibility (which is a choice in that case, once you lock your experiment, some options are definitly locked. You may change the contents of the components still).
  • The platform is quite "old style"
  • Might be cool to upload files using the platform (images, css etc..)

Return on Investment

  • Conversion increase makes the cost of Avenseo easily forgotten
  • You pay for a number of visitors so you can do multiple tests, so you get a lot of insights and you can wisely use those to make your conversion grow

Alternatives Considered

AB Tasty,Visual Website Optimizer,Optimizely