TrustRadius
Delivering Value with Bizo - B2B Data for Multi-Channel Marketing
https://www.trustradius.com/ad-serving-retargetingLinkedIn Lead Accelerator (Discontinued)Unspecified7.471101
Chris Robison profile photo
April 23, 2014

Delivering Value with Bizo - B2B Data for Multi-Channel Marketing

Score 9 out of 101
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Overall Satisfaction with Bizo

I worked with Bizo as a strategic partner. We integrated their data into our SaaS platform and made it available use in cross-channel marketing for a range of clients across many verticals. Bizo data was used to directly target users, as a baseline for modeling, and to identify new target markets.
  • Allows you to understand B2B users in a digital environment -- who they are, how the behave, how to target messaging them them.
  • Allows you to personalize the customer journey based on deep insights into users.
  • Both the data and the team combine to provide great insight into B2B marketing practices -- allowing you to transfer insight into action.
  • As an integration partner the only challenge we faced was coordinating our strategic services teams to provide a single recommendation/plan to mutual clients. This was easily addressed through a communication plan agreed to by both parties.
  • Bizo was a trusted partner of some of our largest clients -- consistently delivering strong ROI for them. In a space where much 3rd party data has been questioned related to value versus cost, Bizo always delivered clear customer value.
  • By working with clients to not only address media buying but also use their data to model against user groups for site optimization, dynamic creative, email, etc. Bizo created significantly more value than a single channel data solution.
We worked with many data providers, in both B2B and B2C. While each has its strengths and weaknesses, it really comes down to identifying scenarios there there is a good fit. Bizo stood above everyone related to both the breadth, accuracy, and performance of their B2B data asset.
I am using them as a customer rather than a partner at my new company, Poppin. We are are marketing to B2B prospects and customers and see Bizo as a key partner.
For anyone doing B2B digital marketing, Bizo should be a partner. They offer both data and media solutions and have a great track record of translating raw data insights into actionable marketing plans that translate into increased revenue.