Item: GoFundMe Pro
Rating: 8
Author: Cassandra Agredo, LMSW

Overall Satisfaction with Classy

Use Cases and Deployment Scope

We are using Classy as our main online fundraising tool. We are using it for ongoing donations, recurring donors, specific campaigns, and ticketed events.

Pros and Cons

Pros

Easy to use, page creation is simple and intuitive
Aesthetically pleasing and engaging interface for donors
Integration with Salesforce is key for our organization

Cons

It's expensive. It's a much higher annual cost and has higher transaction fees than our previous platform.
We need volunteer registration functionality, which Classy doesn't provide, so we still need to use our former platform for that piece, which is annoying.
Documentation for integration with Salesforce wasn't particularly helpful and we had to find more informative resources through Salesforce.

Return on Investment

We raised more than twice as much money in the three months after implementing Classy than we did in those same three months the year before
The integration with Salesforce has cut our manual data entry time in half.

It is well suited for ongoing donations and specific campaigns. We used it for our Holiday Campaign, which was three months long, and our Giving Tuesday campaign, which was just one day. We also have a page that lives permanently on our website for one-time and recurring donations. We are currently using it for a ticketed event.

Comments

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Easy to use for donors and organizations, seamless integration, and a helpful support team!