Item: Clay
Rating: 9
Author: Verified User

Overall Satisfaction with Clay

Use Cases and Deployment Scope

Signals to identify leads engaging with competitors, close companies, lookalike
Identify prospects, customers and partners ahead of events, as well as during and post for follow-ups
Build accounts and prospects lists, enrich them, build messaging, identify signals.. all of it

Pros and Cons

Pros

Enrichment workflow
LinkedIn scrapping
Webscrapping

Cons

Data observability
Cache - auto save data to avoid to loose work
Integrate more seamlessly with CRM

Return on Investment

ROI
New capabilities
Significant improvements

Usability

Could offer a better onboarding for people to understand the fundamentals of the product early on.

Key Insights

Do you think Clay delivers good value for the price?

Not sure

Are you happy with Clay's feature set?

Yes

Did Clay live up to sales and marketing promises?

Yes

Did implementation of Clay go as expected?

Yes

Would you buy Clay again?

Yes

Likelihood to Recommend

For me, Clay is appropriate when you actually need to structure your GTM with one, seamless source of truth. As a base for all GTM and prospection activity, prior including anything into the CRM. It's also a very practical tool to build growth experimentations, which is really good and useful

Clay Feature Ratings

Comments

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Unique capabilities but large room for improvement usability observability

Software Version