Sales Intelligence Software

Sales Intelligence Software Overview

Sales intelligence (SI) is the collection, analysis, and presentation of information that helps salespeople keep up to date with clients and identify new leads to reach out to. SI tools work strategically to build the pipeline and are designed primarily for sales development representatives (SDRs) and business development representatives (BDRs). The use cases for sales intelligence tools include:

  • Prospecting for new contacts
  • Augmenting contact records with missing information
  • Adding company and industry details
  • Qualifying and prioritizing leads
  • Tracking email and website interactions
  • Compiling lead activity in lead records
  • Gathering contextual data from social media or news updates

There is some overlap between sales intelligence software and customer relationship management (CRM) software, sales email tracking tools, and predictive sales analytics tools. Many SI tools are designed to feed new lead records into CRM systems and keep them up to date. Some CRM platforms deliver sales intelligence themselves, such as company context and social information.

Both SI software and predictive analytics focus on generating lead lists and prioritizing which leads to connect with. However, SI tools focus on aggregating data to be used in personal calls and emails. On the other hand, predictive analytics takes a more automated data science approach.

Top Rated Sales Intelligence Products

TrustRadius Top Rated for 2021

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Category Videos

What are the Best Sales Intelligence Solutions?
05:47
In this video, we'll cover the top 3 sales intelligence solutions, how to use each one and a comparison of features and pricing models. Sales intelligence solutions allow for the collection and analysis of information that can assist salespeople. This includes new contact pro...
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Sales Intelligence Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Sales Intelligence Products

(1-25 of 158) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.
ZoomInfo

ZoomInfo

Customer Verified
Top Rated
TRUE

ZoomInfo provides detailed profiles for millions of business professionals and businesses.

Key Features

  • Company information (516)
    84%
    8.4
  • Advanced search (520)
    83%
    8.3
  • Contact information (521)
    82%
    8.2
LinkedIn Sales Navigator

LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.

Key Features

  • Company information (171)
    86%
    8.6
  • Advanced search (172)
    85%
    8.5
  • Identification of new leads (171)
    83%
    8.3
InsideView, from Demandbase

InsideView, from Demandbase

Customer Verified
Top Rated

InsideView’s targeting intelligence platform promises to help you identify the best targets, get relevant insights at the right time, and see exactly who your customers are and what they really need. It aims to deliver consistent, real-time access to data, insights, and connections…

Key Features

  • Industry information (90)
    89%
    8.9
  • Contact information (89)
    82%
    8.2
  • Company information (90)
    80%
    8.0
DiscoverOrg (discontinued)

DiscoverOrg (discontinued)

Customer Verified
Top Rated

Capabilities of the former DiscoverOrg product are now supplied by ZoomInfo, since the merger of DiscoverOrg and ZoomInfo into a single brand in 2019.

Key Features

  • Advanced search (105)
    85%
    8.5
  • Load time/data access (104)
    84%
    8.4
  • List quality (105)
    79%
    7.9
EverString, now part of ZoomInfo

EverString was a SaaS solution for B2B sales and marketing professionals used to drive pipeline growth, help close new customers, expand into new markets, prioritize accounts, and provide actionable insights. EverString was acquired by ZoomInfo November 2020. It is now part of ZoomInfo.…

HubSpot Sales Hub

HubSpot Sales Hub

Customer Verified
Top Rated

HubSpot Sales Hub is designed to eliminate friction by bringing tools and data together on one platform. The solution boasts email tracking and templates, and call tracking & recording.

LeadFuze

Find any business professional's contact information. Search entire market segments, or for specific individuals or accounts. Used by salespeople, recruiters, and marketers to help them build their ideal list of leads and candidates. LeadFuze aggregates the world’s professional…

Lead411

Lead411

Customer Verified
Top Rated

Lead411 is a sales intelligence solution that provides provides news-driven sales leads, IT intelligence and unlimited company contacts within a simple UI. Key differentiators are unlimited downloads, fresh daily leads based on territory, and a no commitment monthly offer.

Key Features

  • Industry information (43)
    97%
    9.7
  • Company information (43)
    93%
    9.3
  • Contact information (43)
    91%
    9.1
6sense

6sense

Customer Verified
Top Rated

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…

Drift

Drift

Customer Verified
Top Rated

Drift is an AI-driven sales and marketing tool that acts as a virtual assistant, facilitating conversations with leads, qualifying them, enriching CRM data with information gathered, and automatically booking sales meetings.

CIENCE

CIENCE

Customer Verified

CIENCE provides managed sales specialization services to businesses looking for fast growth. The vendor states CIENCE combines best-in-class research with personalized messaging delivered through multiple channels to create a predictable stream of qualified appointments for sales…

Key Features

  • List quality (28)
    84%
    8.4
  • Identification of new leads (25)
    83%
    8.3
  • Ideal customer targeting (26)
    83%
    8.3
Oracle CX Sales (formerly Oracle Engagement Cloud and Oracle Sales Cloud)

Oracle CX Sales (formerly the Engagement Cloud, and before that the Oracle Sales Cloud) is a sales automation software accessible through Microsoft Outlook, iOS, and Android, along with territory and quota management and social collaboration. CX Sales includes modules such as the…

Key Features

  • Customer data management / contact management (10)
    84%
    8.4
  • Role-based user permissions (11)
    84%
    8.4
  • Single sign-on capability (11)
    70%
    7.0
Triblio

Triblio

Customer Verified

Triblio is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Triblio’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.…

Lusha Extension

Lusha, headquartered in New York, supplies sales, marketing, and recruiting professionals with additional profile data for leads and job candidates. The data is available as a browser or Salesforce plugin, via an API, or through Lusha's Zapier integration.

Key Features

  • Company information (36)
    85%
    8.5
  • Contact information (39)
    82%
    8.2
  • Industry information (33)
    79%
    7.9
D&B Hoovers

Avention delivers sales intelligence data for millions of companies globally.

Key Features

  • Advanced search (21)
    77%
    7.7
  • List quality (20)
    77%
    7.7
  • Identification of new leads (20)
    56%
    5.6
Data.com

Salesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Some aspects of the platform will continue to be available until July 2020. Data.com offers a store of company and customer data for use in sales and prospecting.…

Key Features

  • Contact information (22)
    98%
    9.8
  • Load time/data access (22)
    95%
    9.5
  • Company information (22)
    95%
    9.5
Clearbit

Clearbit is a data enrichment product that automatically updates sales records with verified company and contact data, with the goal of providing better insights into prospects. The product integrates with a number of tools including Salesforce, G Suite, Outlook, HubSpot, Marketo,…

Key Features

  • Contact information (21)
    86%
    8.6
  • Industry information (21)
    84%
    8.4
  • Company information (22)
    81%
    8.1
Cirrus Insight

Cirrus Insight integrates Salesforce with Gmail, Google Calendar, and Google Contacts. Instantly View Contextual Salesforce Information in Your Inbox. Save Emails & Attachments to Salesforce with a Click. Sync Your Google & Salesforce Calendars. Create & Edit Salesforce Records…

Winmo

Winmo is a sales intelligence solution that is a resource for advertiser-agency relationships and marketing decision-maker contact information. This solution includes personalized email alerts, lead recommendations, industry news, research on CMO arrivals and departures, and enhanced…

Key Features

  • Load time/data access (20)
    97%
    9.7
  • Contact information (20)
    80%
    8.0
  • Identification of new leads (20)
    69%
    6.9
Hunter

Hunter is a cloud-based email search solution that helps businesses find and verify professional email addresses from domains, companies or a specific professional on the web.

Apollo

Apollo is an all-in-one sales intelligence platform with tools to help users prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database…

Crunchbase

Crunchbase is a provider of private-company prospecting and research solutions. The vendor boasts that over 60 million users—including salespeople, entrepreneurs, investors, and market researchers—use Crunchbase to prospect for new business opportunities, and that companies all over…

Key Features

  • Company information (18)
    60%
    6.0
  • Identification of new leads (16)
    57%
    5.7
  • Advanced search (17)
    57%
    5.7
Datanyze

Datanyze is a sales intelligence and lead generation solution. Data can be accessed right within Salesforce.

Key Features

  • Company information (19)
    94%
    9.4
  • Ideal customer targeting (18)
    83%
    8.3
  • Advanced search (17)
    71%
    7.1
Owler

Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.

Key Features

  • Industry information (13)
    70%
    7.0
  • Company information (14)
    64%
    6.4
  • Advanced search (14)
    59%
    5.9
LinkedIn Sales Navigator for Gmail (formerly Rapportive)

LinkedIn Sales Navigator for Gmail (formerly Rapportive) is a free Chrome Extension that shows an email recipient's LinkedIn details within the user's Gmail inbox, and allows users to jump to the contact's LinkedIn profile. Rapportive was acquired by LinkedIn in 2012. In November…

Key Features

  • Company information (14)
    95%
    9.5
  • Industry information (13)
    93%
    9.3
  • Contact information (13)
    76%
    7.6

Learn More About Sales Intelligence Software

What is Sales Intelligence?

Sales intelligence (SI) is the collection, analysis, and presentation of information that helps salespeople keep up to date with clients and identify new leads to reach out to. SI tools work strategically to build the pipeline and are designed primarily for sales development representatives (SDRs) and business development representatives (BDRs). The use cases for sales intelligence tools include:

  • Prospecting for new contacts
  • Augmenting contact records with missing information
  • Adding company and industry details
  • Qualifying and prioritizing leads
  • Tracking email and website interactions
  • Compiling lead activity in lead records
  • Gathering contextual data from social media or news updates

There is some overlap between sales intelligence software and customer relationship management (CRM) software, sales email tracking tools, and predictive sales analytics tools. Many SI tools are designed to feed new lead records into CRM systems and keep them up to date. Some CRM platforms deliver sales intelligence themselves, such as company context and social information.

Both SI software and predictive analytics focus on generating lead lists and prioritizing which leads to connect with. However, SI tools focus on aggregating data to be used in personal calls and emails. On the other hand, predictive analytics takes a more automated data science approach.

Sales Lead Software

Many SI tools help with sales lead management by generating new lead lists, tracking and qualifying leads, and maintaining customer data within the salesperson’s CRM.

Lead Lists

Some sales intelligence tools can generate lists of new leads with contact information. They do this by searching the Internet, proprietary databases, and/or social networks. Searches are based on criteria such as:

  • Geographic criteria
  • Firmographic criteria
  • Role criteria

This practice is called ‘prospecting.’ Apps and databases that help with this task are often called ‘prospecting tools’ or ‘lead generation software’. The goal is for salespeople to identify outbound leads to contact that fit their target customer profile.

Advanced tools allow conditional logic and negative search terms to target an even more specific customer profile, and can create ‘smart lists’ of prioritized leads. The prioritization is based on ideal customer characteristics and behavioral signals, which are used to predict their likelihood to become customers

Lead Tracking & Qualification Process

Sales intelligence software helps salespeople figure out where to focus their energy. The tools either prioritize lead lists automatically based on pre-set rules, or provide intelligence needed for the sales reps to build lists manually.

For example, leads can be tracked based on:

  • Website traffic analytics (lead activity on a company’s website)
  • Reverse IP lookup for new leads who visit the company website, to get contact info
  • Engagement with sales emails (opens, clicks, etc.)

This data helps with lead scoring, prioritization, and qualification. Qualification reflects whether leads are ready for a true sales conversation (sales qualified lead / SQL), or if they should simply receive marketing nurture campaigns (marketing qualified lead / MQL).

The tracked activity also appears on lead records, so that salespeople can have more informed interactions with leads based on how they’ve engaged with company resources so far.

Data Augmentation & Data Hygiene

Sales intelligence software also works to round out incomplete customer records within the sales rep’s CRM system. Most SI tools help pull in missing email addresses or phone numbers. Some also append company or industry details, org charts, technographic information, etc.

Data augmentation helps sales productivity in two ways:

  1. It provides a specific, reliable basis for qualifying and prioritizing leads.
  2. It provides context for sales pitches, helping reps tailor their messaging.

In addition to adding new information to the database, many sales intelligence tools also make existing information more accessible. For example, they may integrate CRM records with the salesperson’s email inbox, so that lead details can be found and edited more conveniently.

Sales Intelligence Software Features & Capabilities

  • Identification of new leads
  • Sales lead management
  • List quality
  • Email and direct dial contacts
  • Ideal customer targeting
  • Company and industry information
  • Integrations and extensions
  • Company/business profiles
  • Automatic data refresh
  • Filters and segmentation
  • Sales email templates
  • Triggers and red alerts
  • Prospect tracking
  • Alerts and reminders

Pricing Information

Sales intelligence tools are typically priced on a monthly subscription model, per user. Some web prospecting tools offer a freemium version with limited volume and features for free. Paid plans start at $39/mo. per user and increase up to $319/mo. per user depending on the number of leads being considered.

For products that include a proprietary database and more advanced search criteria, pricing starts around $80/mo. per user and can increase up to a couple thousand dollars per year. Enterprise level pricing is typically available by custom quote only, and likely to run higher.

Sales Intelligence Software Best Of Awards

The following Sales Intelligence Software offer award-winning customer relationships, feature sets, and value for price. Learn more about our Best Of Awards methodology here.

Best Sales Intelligence Software

Frequently Asked Questions

What is sales intelligence software?

Sales intelligence (SI) is the collection, analysis, and presentation of information that helps salespeople keep up to date with clients and identify new leads to reach out to. SI tools work strategically to build pipeline and are designed primarily for sales development representatives (SDRs) and business development representatives (BDRs).


What is lead intelligence?

Lead intelligence refers to the process of gathering data (information) on leads and prospects. This data is then used to help sales teams’ interactions with potential customers by better understanding their needs and close deals. The type of data lead intelligence tools provide typically include contact information, demographic information, and website interaction information.

How much does sales intelligence software cost?

Sales intelligence tools are typically priced on a monthly subscription model, per user. Free versions are rare given the lift associated with this category of software. Paid plans start at $39/mo. per user and increase up to $319/mo. per user depending on the number of leads being considered.

For products that include a proprietary database and more advanced search criteria, pricing starts around $80/mo. per user. Enterprise-level pricing is typically available by custom quote only, and likely to run higher.