Efficient webmarketing tool !
April 11, 2019
Efficient webmarketing tool !
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Criteo Dynamic Retargeting
We have a lot of traffic on our blog. Our goal is to invite those users visiting the blog to discover our product and to place an order. Criteo Dynamic Retargeting was an efficient tool to address those visitors and invite them to do so.
- Attract visitors of the blog to visit product pages
- Encourage visitors to order
- Encourage old clients to order again
- Create specific banners more easily than proposed in the coupon projects (too many created to download)
- Push specific banners depending on the pages viewed by the visitor. For example, if it is a visitor of the blog, do not push the product's banner but a brand banner.
- Chose the type of sites we want to see our banners to be pushed on.
- We have launched it 2 months ago so it is a bit soon to estimate the impact but at first it cost a lot for a few orders but then you can adjust your CPC to improve your ROAS.