Covers the basics, but usability and reporting poor.

There is no comparison to Marketo. They aren’t even in the same league in terms of usability, value, features, ease of use and especially integration. Marketo crushes them in every category.

I have also used lower-end product, Exact Target which I thought was easier in terms of setting up emails, lists, etc… and integration with Salesforce.com wasn’t bad. It was missing (at least when I used) the advanced features like scoring, automation.

We chose to not renew and moved to Marketo.

Not satisfied; too many workarounds, not enough documentation.

I was a bystander at the time, but it took a full-time person completely offline for a long time.

They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”

Very basic level information.

I would actually rate day to day support a 1. We often knew more than the person on the phone.

I would however rate escalation support a 7. When we went to “red status”, support was very good. We were assigned a technical resource who performed a full audit. Unfortunately the integration to Salesforce.com still failed.

It was almost as if a marketer was not involved in the UI testing. It does not work the way a marketer thinks.

Features are spread apart in different areas of the product that would normally be a step by step for a marketer. For example, you create your emails in a separate area from your landing pages in a separate area from your filters and even distribution lists and all of that is completely divorced from the automation setup.

Technical people were taking 2-3 hours to set up an email.

By contrast, in Marketo – everything that you would need to run a campaign – email, landing, list, automated steps, etc, sits within the campaign folder so you can easily run through everything you need.