Item: Oracle Marketing
Rating: 9
Author: Glen Kimmel Leblanc

Use Cases and Deployment Scope

Oracle Responsys allows us to solve different data collection problems, we can create personalized campaigns without much effort. In addition, Responsys gives us the possibility of creating large complex automations. We have configured our CRM to automatically add all the contacts. It is currently being used in different departments and I really like the tools it has with Eloqua.

Pros and Cons

We managed to efficiently automate campaigns with Responsys and its complex automations.
The configuration with our CRM is optimal.
We can solve our data collection problems.
It has very useful tools with Eloqua.

The interface leaves a lot to be desired and can be very complex.
Push messaging generates very annoying errors.
It generally has long charging times.

Likelihood to Recommend

For data collection, personalized campaigns and for the configuration with our CRM we have noticed that once we manage to configure everything in Responsys, good results can be achieved. But the interface is complex and can turn out to be very problematic and push messaging generates errors. I hope they can improve some aspects, specifically the interface.

Users and Roles

15 - Every user of Oracle CX Marketing maximizes results with clients, it is a software that generates great results in our marketing processes, it is a highly automated service, it drives our growth with rapid customer acquisition and few marketing errors.

Business Processes Supported

With this software we improve our advertising campaigns and reduce errors in our business processes, it shows us the different needs of potential customers, in this way we increase profits and offer what our customers want.
It offers us the details of our clients, which improves our experience and that of our clients.
It is a product with good technical support, from the beginning we have generated good advertising campaigns and good economic profits.

Innovative Uses

We use it to be able to carry out good marketing strategies on a large and small scale, we obtain a very scalable ROI with very good results.

Future Planned Uses

We have been a company with great scalability thanks to the good advertising strategies that we can carry out with Oracle CX Marketing, it is a process of great automation and with great attention from our clients.

Likelihood to Renew

It is a software with characteristics similar to other software, but with greater scalability, with Oracle CX Marketing we increase sales, attract many customers and increase our positioning, it is a software that generates good attention from new customers and great commitment from old customers. Let's hope we never stop using Oracle CX Marketing for our future benefits.

Usability

It is a software that allows you to integrate and record a great positive impact on your clients, your advertising strategies will end and you will increase your clients and money.

Usability Pros and Cons

Pros	Cons
Like to use Easy to use Well integrated Quick to learn Feel confident using	Unnecessarily complex Requires technical support Inconsistent Cumbersome Lots to learn

Easy Tasks

We were able to use it without problems, as it has a slight learning curve that is quickly overcome, the quality of the functions is perfect because they are easy to understand at a glance.
It is a robust system and easy to customize.

Mobile Interface Availability and Impressions

Yes - The mobile version is light and easy to use, the quality of the functions is ideal for our expectations in advertising strategies.

With Responsys I can collect data, create complex campaigns and optimize our development by adding contacts automatically.

Modules Used

Overall Satisfaction with Oracle Marketing