Eloqua Elicits Excitement in Some Areas but has Room for Improvement.
Overall Satisfaction with Oracle Eloqua
Pros
- Automation: Eloqua has a lot of solutions that allow the creation of nurturing campaigns with multiple steps, processes and filters. The complexity of which is often only bound by your imagination.
- Customization: Emails, landing pages and other assets can be customized to apply directly to the email recipient.
- Robust Options/Services: Eloqua has a lot of different tools, including: Emails, Campaigns, Nurturing, landing pages, forms, website tracking, segmentation and custom data objects.
Cons
- The complexity of Eloqua can be difficult, particularly for beginner users. The more time you spend in Eloqua the more ability that you have.
- Eloqua could definitely use an Intentional duplicate capability. This would allow companies to have multiple accounts/records listed under one email address and email based off of each of them separately.
- Easy Nurturing: Marketo's solution for buckets of content seems much simpler and is a huge option for improvement in Eloqua. It is true that some of the complex Eloqua programs could be done much quicker with Marketo.
- Visibility: It is sometimes difficult to track what is happening, where when you have a lot of communications. Particularly automation as it gets buried with all of the other campaigns for one off or just a few emails. Could be nice to have automation/nurturing be its own section that is easier to monitor, maintain and report on.
- Eloqua allows us to automate many of the communications that a rep would normally have to do personally. This saves time for account and sales teams to be able to focus on serving the clients or selling.
- Eloqua also allows us to automate nurturing, onboarding and winback campaigns.
- Eloqua can sometimes be slow with a very large database. i have not found a solution that allows any additional speed for the size of our database, but occasionally it does slow user productivity while waiting for steps to complete.
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