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Oracle Eloqua Review: "Top Notch Marketing Automation & Highly Engaged Community !"
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Rohit Gudipudi profile photo
Updated June 24, 2015

Oracle Eloqua Review: "Top Notch Marketing Automation & Highly Engaged Community !"

Score 9 out of 101
Vetted Review
Verified User
Review Source

Software Version
Enterprise

Overall Satisfaction with Eloqua

  • Highly flexible marketing automation capabilities (With custom objects, integrations with other databases via SFTP etc., web/online abilities)
  • Robust CRM Integration
  • Ease of use for a non-technical Marketer
  • Availability of several cloud connector apps
  • Training and recorded guidance sessions - Eloqua University
  • Last but definitely one key element - the "Topliners" Community
  • Reporting is a challenge, just like any other Marketing Automation Platform
  • Multiple/duplicate contact management ( they are working on this and will only get better)
  • Some bugs can be frustrating at times (Especially on E9)
  • Highly effective contact life cycle.
  • Unlimited opportunity for online marketing ideas/solutions
  • ROI
It would make it easier if one understands their business and requirements before zeroing on a platform. Eloqua is great with on boarding and has an amazing support system. Also, make sure you are active on the Topliners community, which is a one-stop resource shop for Eloqua.
I would definitely recommend Eloqua to fellow Modern Marketers. I have used it at 2 companies for almost 3 years now. It is getting better with every release. I get excited when they have their release announcements. Definitely a market leader in the Marketing Automation Space.

Using Eloqua

10 - Marketing
3 - Marketing Automation Experience - Eloqua Experience - SFDC/CRM experience - HTML, Javascripting Experience
  • Email - transnational, activity driven, automated, nurture
  • Forms - event, webinar , asset download
  • Landing pages - to host content, forms
  • Integration with CRM and other databases
  • Programs - data manipulation, crm integration, lead scoring etc
It is getting better with every release. Oracle's acquisition is interesting and will have to wait a little longer to see the advancements.

Eloqua Training

Eloqua Support

availability is great. quick turn around on cases
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None

Using Eloqua