Overall Satisfaction with Oracle Eloqua
- Highly flexible marketing automation capabilities (With custom objects, integrations with other databases via SFTP etc., web/online abilities)
- Robust CRM Integration
- Ease of use for a non-technical Marketer
- Availability of several cloud connector apps
- Training and recorded guidance sessions - Eloqua University
- Last but definitely one key element - the "Topliners" Community
- Reporting is a challenge, just like any other Marketing Automation Platform
- Multiple/duplicate contact management ( they are working on this and will only get better)
- Some bugs can be frustrating at times (Especially on E9)
- Highly effective contact life cycle.
- Unlimited opportunity for online marketing ideas/solutions
- ROI
Using Oracle Eloqua
10 - Marketing
3 - Marketing Automation Experience - Eloqua Experience - SFDC/CRM experience - HTML, Javascripting Experience
- Email - transnational, activity driven, automated, nurture
- Forms - event, webinar , asset download
- Landing pages - to host content, forms
- Integration with CRM and other databases
- Programs - data manipulation, crm integration, lead scoring etc
Oracle Eloqua Training
Oracle Eloqua Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Yes - yes