Eloqua is being used across several business units to engage with customers, employees and partners. It's capabilities allow us to provide targeted messaging and share key insight. It also allows us to drive awareness, lead gen and sales revenue to the business.
The integration across the more business units, upgrade of the new platform and more engagement with the new product offerings, plugin and features makes our commitment easy and it speaks volumes to Eloqua commitment to product development and customer satisifaction. With others in the business utiltizing the tool and find it meaingful, it would be sensiless not to renew.
Implementing Eloqua is a part of change management for many organizations - it's a new way of doing business. Making sure you have a great team of e-marketing experts and strong support from your IT organizations is key. In addition, training for all marketing staff who will engage with the software is vital to your success.