Eloqua: Marketing automation for today and tomorrow
February 13, 2014
Eloqua: Marketing automation for today and tomorrow

Score 10 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Modules Used
- Eloqua
- E9
Overall Satisfaction with Oracle Eloqua
Eloqua is being used across several business units to engage with customers, employees and partners. It's capabilities allow us to provide targeted messaging and share key insight. It also allows us to drive awareness, lead gen and sales revenue to the business.
Pros
- Dynamic email content - allows you to target the contact with information that is key and important to them
- Lifecycle marketing - creates programs that give the you a progressive touch point with your contact over a period of time.
- Reporting - at your fingertips information on the success of your email marketing initatives and campaigns
Cons
- Customer service - as they grow in scale, they have to also grow in custoemr responsiveness. They had a few glitches when purchased by Oracle but they are getting better
- Update releases - sometimes a new update can cause a few hiccup in the instances but this is always a change with any software platform
- Launching features - sometimes the great new bells and whistles are not always provided in the version of the software you're using. This can be a downfall to your creative progression in the tool.
- We are more strategic in the content that we create and how we use it to engage the end user.
- Productivity across the business has improved and an increase in brand awareness has definitely grown
- The ROI for implementing the product is seen through the uptick is lead formsre submittal, click through and product inquiries
Comments
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