A leading software for marketing cloud and automation
March 01, 2014

A leading software for marketing cloud and automation

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

We are using Eloqua for marketing purposes: targeting, campaign management and lead scoring.
Eloqua is a very efficient and up to date software with a wide range of functions. Oracle gives a high level of support for process definition and technical issues and the high speed development of the platform bodes well for evolution and enhancement with new exciting features.
Perfect software for marketing management through automation.

Pros

  • Campaign management
  • Lead rating
  • Sync with CRM

Cons

  • Dynamic content
  • Faster lead conversion
  • Better impact for marketing campaigns (click rate and lead generation)
Leading software on the market
Choice was first made because of well managed interactions with CRM Software (Salesforce.com).
This product was also selected because of the range of featured offered with the standard version.
Defining sales usage of leads so as to identify key data to send to CRM along with appropriate status
Simple approach to parameterization sometimes leads to poor process or to complicated ones. The key point is to well manage process before setup in Eloqua.

Using Oracle Eloqua

Very good results on campaigns, and ROI better than expected.
Oracle support and expected/announced new features.
Rapid development of software platform.

Comments

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