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Marketing Automation Coordinator using Eloqua for B2C
March 05, 2014

Marketing Automation Coordinator using Eloqua for B2C

Jessica Stutt | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

I use Eloqua to do B2C engagement. It is being used exclusively by our department with ongoing efforts to roll it out across the whole organization. It addresses a number of business problems including consistency in branding, streamlined approval processes, technical issues in email marketing and spam legislation compliance. It has also given us the power to use modern marketing techniques with our clients.
  • Education and support resources are outstanding. I am continually impressed by their online Topliners community and the amount of idea sharing that is on there. Their support is very quick to get back to me on both technical and larger strategy issues. I also went through the Eloqua Success Coach program and highly recommend it to any onboarding clients. I was able to create a full strategy to get the most out of Eloqua.
  • The platform (E10) is user friendly and well designed. Campaigns are easy to understand and visually lay out, segments are clearly defined, and the email editor is an easy way to design good looking emails.
  • We use a number of complicated custom data fields that Eloqua was able to handle quite well with minimal issues.
  • For us, we'd like to see a move to being able to customize the key identifier. Currently the only option is to uniquely identify people via their email address. We'd like to be able to use an ID number
  • I wish segments were more editable on the fly, and even more detail in defining them.
  • The product, while very powerful, takes a significant amount of education and practice before you can start using it to its true potential. There are still important elements (such as their Program Builder) that are in "E9" functionality and more confusing to use for those who were introduced from the start to E10.
  • Increased employee efficiency- less manual efforts and much greater automation
  • Dramatically improved and integrated marketing efforts (creating a standard look across platforms using emails, landing pages)
  • Eloqua's reporting allows us to specifically measure our engagement, test various campaigns, etc. This is crucial.
It can be difficult sometimes to apply B2B resources and strategies to B2C - although that's starting to change. From a technical perspective, the email as the only unique identifier has some challenges as well.

I think it's a really incredibly product, and again I can't stress enough how awesome their resources are for both the day-to-day user as well as the executive level to use to maximize their investment. I absolutely recommend the product.

Using Oracle Eloqua

The more experience with the product, the better we get at it, and I can't imagine we wouldn't renew given the investment in time in learning it, and our positive experience thus far. Also, we expect that some of our concerns are going to be addressed in product updates over the next couple of years.