Overall Satisfaction with Oracle Eloqua
Eloqua is our Marketing Automation Platform. We leverage it for all outbound communications, landing pages, and forms; primarily focused on Demand Generation. We track all online activity through it. Eloqua allows us to easily set up targeted, multi-touch campaigns and it is fully integrated with our CRM (SFDC). It allowed us to dramatically improve deliverability rates of our campaigns and improved our visibility to success with it's reporting. Most importantly we are now able to track campaign investment all the way to revenue of four B2B organization.
- Eloqua allows users to easily set up and deeply multi-touch drip campaigns. This includes all e-mails, landing pages and forms mapped and triggered on a single campaign canvas.
- It's Closed Loop Reporting capability when integrated with SalesForce allows for visibility to full end-to-end measurement of the effectiveness of your campaigns.
- Eloqua Profiler provides visibility to the sales team for all activities of a contact. This is integrated into SFDC for us and allows sales to see web page visits, emails that were opened and forms submitted with all of the data.
- While reporting is better than our previous MAP, I would like to have the ability to do more granular filtering with the Insight reporting. They do offer a more premium product called Analyzer.
- Improved response time on some form submissions. We get duplicates occasionally due to the delay.
- We improved E-mail deliverability by 40%.
- Increased Lead Generation by 82% in the 1st year.
- Improved Conversion rates by 36%
Eloqua is a great tool for a marketing department that has a need for advanced campaigns. It is a very powerful tool that can provide tremendous capability to experienced marketers. If you are new to using MAPs or are a smaller company with only basic e-mail needs it might be overkill.
Using Oracle Eloqua
I am very satisfied with Eloqua. We continue to expand our use of the tool and it's capabilities. Combining it with the Sirius Decisions frameworks have dramatically improved the effectiveness and efficiency of our marketing and sales teams. I have not come across a competitor that can match the total value of this system.