My Antiquated Experience with Eloqua 9
August 08, 2014
My Antiquated Experience with Eloqua 9
Score 5 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Eloqua
We used Eloqua for our automated email campaigns in addition to email blasts, reporting, and managing customer contacts
- I like the logic aspect of Eloqua 9 when creating Email programs. You can build out complex logic and procedures for basically any mailing scenario.
- The reporting is straight forward and can be exported to Excel very easily which makes manipulating and working with the data simple.
- The ability to copy old emails as templates and manipulate them with Eloqua 9's WYSIWYG was nice, even if Eloqu 9's WYSIWYG could be a little frustrating at times.
- Eloqua 9 only worked in Internet Explorer... ugh!
- The WYSIWYG was pretty buggy - I expect this was improved on in Eloqua 10.
- Did I mention it only worked in Internet Explorer?!?
- Increased number of conversions from product & marketing email blasts.
- Increasing customer knowledge base (and thus retention) through product updates and tutorial email blasts.
- Increased efficiency in the marketing department by combining automated email programs with sporadic email blasts.
- Silverpop Engage
I think you could build out a more complete campaign with Eloqua, and that Eloqua will probably be a more complete solution overall than Silverpop. With that said, I like Silverpop's user interface significantly more than Eloqua 9's and find it much more intuitive. This isn't really a fair comparison since I wasn't comparing it to Eloqua 10.