Eloqua - Powerful Marketing Automation for the Modern Marketer
Updated June 26, 2015

Eloqua - Powerful Marketing Automation for the Modern Marketer

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

Eloqua is being used by our lead generation team. Eloqua is on the one side being used as a database tool for our big pool of suspects. On the other hand, we use Eloqua as a full fledge automation tool for email, print and telemarketing campaigns. We are using the full package: emails, landing pages, forms, program builder, data tools and reporting function.
  • Email Campaign Management - the campaign canvas from Eloqua is a very easy and intuitive tool to send out simple, as well as sophisticated email campaigns. All assets (emails, forms, landing pages, etc.) can be integrated into the campaign, which makes the reporting easy and thorough.
  • Database Management - Eloqua has all necessary tools for a proper database management, including a good tool for scoring. You can segment your database in x different ways depending on how you have built your database structure. You have all necessary tools to also keep your database clean and updated.
  • Reporting - with Eloqua 10 you have a very good reporting tool covering all activities within Eloqua. With the add-on can you even customize your own reports and adapt it to your needs.
  • Big Data in Program Builder - Eloqua has problems when it comes to big data in the program builder. The programs do not work when you add too many contacts into a program even though this is stated in the enabling step. You have to split big data into smaller parts. You are still able to do everything, it just takes more time and its a bit of a pain.
  • Support - if you do not have premier support can it sometimes take a while until you can solve together with support your problem. They usually do not go the extra mile.
  • Price - Eloqua offers a great tool for marketing automation with extensive functions. There is probably nothing better in this area but they also know it and ask for high prices.
  • Increased Lead Conversion - better targeted campaigns led to increased lead conversion; we were able to introduce new types of campaigns; for example welcome or nurturing campaigns
  • Faster Lead Conversion - as everything is in Eloqua you can start faster with follow-up ups, which leads to a shorter lead cycle
  • Increased efficiency - more and better targeted campaigns
  • Better in automation, not purely focused on email marketing
  • Better database management functions
  • More experience
  • How many campaigns will you have? (You need to use Eloqua often to justify the price.)
  • What kind of campaign will you execute? Will you use emails and landing pages? Will you have sophisticated campaigns in which you take into consideration actions of the contacts (opens/clicks/form submits/website visits)? (For pure push email campaigns can you go for a cheaper product)
  • Will you also leverage a tracking function?
  • How many contacts will you import into Eloqua?
  • Which CRM are you using?
  • How many users will you have? How often will they be in the system?

Using Oracle Eloqua

  • Overall satisfied with the Eloqua product
  • Too high costs and effort to change
  • Eloqua provides everything we need

Oracle Eloqua Reliability