Item: Optimizely Customized Commerce
Rating: 8
Author: Gary Anderson

Use Cases and Deployment Scope

We are using Episerver Digital Commerce as our primary website CMS and product information systems. We drive a global website with all regions and multiple languages for all product groups. EPi creates a single place where we can manage and distribute content globally and consistently. This allows oversight by a small group and flexibility for our authors to drive personalization and increased customer focused materials.

Pros and Cons

Manages our product data
Personalizes content based on persona type
Manages international sites including by region and language.

Additional flexibility in setting up content blocks and web templates
Increased options on managing persona's and personalization rules
Increased number of potential systems to integrate with.

Likelihood to Recommend

Well suited to global organizations, especially B2B who aren't focused on transacting online, but more focused on presenting a broad portfolio range. For companies with a smaller set of products and product types, I believe that the personalization would work better and be able to drive specific customer experiences around products and solutions.

B2B User with Great Results

Overall Satisfaction with Episerver Digital Commerce

Use Cases and Deployment Scope

Pros and Cons

Likelihood to Recommend

Optimizely Customized Commerce Feature Ratings