Overall Satisfaction with Salesforce Marketing Cloud Interaction Studio
Our product marketing team is the main engine behind the use of Evergage, but our customer success department (which falls under sales) is also using the platform to engage with long term and large clients.
- Provides helpful analytics for tracking user activities
- Provides customizable in-app messaging for gaining customers attention
- Useful A/B testing tools for implementing new UX/UI changes
- A bit more hand-holding on setup for campaigns
- Increases retention and engagement
- Reduced churn