Salesforce Marketing Cloud - a solid contender for email marketing
September 04, 2015

Salesforce Marketing Cloud - a solid contender for email marketing

Brian Woodlief | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

July 2015 version

Modules Used

  • email marketing

Overall Satisfaction with Salesforce Marketing Cloud Email Studio

Salesforce (ExactTarget) Marketing Cloud Email is currently our email platform for our entire marketing team. We use it for both email and for some specialty/campaign web pages, as well as their web forms. When we were initially looking at Salesforce, we were trying to find a less expensive alternative to HubSpot. Salesforce fit the bill offering a robust set of tools that allows us to do most everything we were enjoying in HubSpot, but with a much reduced cost.
  • Salesforce Marketing Cloud has a powerful, yet easy-to-use set of tools for creating emails, sending emails, and organizing our email campaigns.
  • The Subscriber List tools are also very good. Segmenting lists, creating groups, and managing our house email lists has been very easy.
  • Tools for creating marketing/campaign web pages is not as strong of a core feature of the platform, but there is plenty that you can do with them, including embedding Salesforce Marketing Cloud html forms for data-collection.
  • The biggest initial complaint I would have with the email platform is the distributed IP send servers Salesforce Marketing Cloud uses for sending emails out. The first several email campaigns we launched from from the platform had a significant lag in end-user receipt (up to 2-3 days, in some cases) while various email clients were slowly white-listing the IP addresses that Salesforce sends from.
  • Also, the training we received (by Salesforce trainers/reps) to get up-and-running on the platform was extremely fast-paced and not nearly comprehensive enough to effectively begin using the tools.
  • There were also problems with the set-up process... there were tools that should have come with our installation/account that were not turned on until weeks after using the tools and uncovering the omissions. In my opinion, this was one of the worst Customer Service points, for us.
  • Since starting to use Salesforce Marketing Cloud we have been able to sustain the quality of our email sends and the management of our house subscriber lists that we had enjoyed on the HubSpot platform.
Bottom line... Salesforce Marketing Cloud costs less than HubSpot, without much loss in robustness, functionality, or tool set.
If you are looking for a low cost solution that doesn't sacrifice in tool set/ability, then Salesforce Marketing Cloud has a lot to offer. If you require integration (API's) with other standalone apps, you will probably NOT find those, here. Also the admin is often confusing and could really stand to be cleaned up/streamlined. But, the core features of the platform, particularly the email/lists tools, perform well, once you are acclimated to them.

Salesforce Marketing Cloud Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports
Custom reports