Segmentation with Evergage
September 24, 2015
Segmentation with Evergage
Score 9 out of 10
Vetted Review
Verified User
Software Version
Evergage Free,Evergage Pro
Overall Satisfaction with Salesforce Marketing Cloud Interaction Studio
We use Evergage on the marketing website and blog. We use this for engagement of current and potential customers, as well as lead generation and overall personalization. We host a variety of campaigns across all of our pages to create the best user experiences.
- Extremely powerful segmentation!
- Easy to use.
- A wealth of capabilities and use cases for companies of all types.
- Initial learning curve of functionality.
- Reviewing campaigns in test mode before going live is not always 100% intuitive - there are multiple things to consider when testing to ensure that you understand where and how it will be displayed.
- Size/placement in visual editor does not always match exactly how campaign will render on page.
- Improved lead generation and engagement with content.
- Email capture on blog site.