Overall Satisfaction with Salesforce Marketing Cloud Interaction Studio
We use Evergage to serve our customers targeted messages about new product features and enhancements within our software. It helps us promote general awareness and increase adoption of many of our features.
- Targeting! Evergage has so many ways to segment and target our customers.
- I like that Evergage allows us to monitor how our customers are interacting with our software (what features they use most/least). It helps us make sure our targeting is smart!
- I aso like the Evergage selector tool. It makes it easy to make sure we're tracking the right things correctly.
- When I'm editing a campaign, it can be really slow to load which is frustrating.
- I wish there was more training. It's hard to stay on top of all that Evergage can do.
- This is partially our own fault- but our mapping in Evergage is very complicated and sometimes I feel like the targeting isn't totally accurate because of it.
- We've been able to provide more expedited customer service by informing our customers of issues with our software (ie: downtime) before it's an issue.
- We've been able to create more awareness about new features.
I've not shopped for software myself.