Item: Factors.AI
Rating: 8
Author: Anirhudh Sridharan

Use Cases and Deployment Scope

We use Factors for reporting across our revenue funnel and gathering insights from those reports. We solve the business problems in our website by understanding page performances, traffic analysis, user behavior, etc. We also find out cohorts within our funnel that convert well - breaking down information based on geography, industry, campaigns, etc. The "Explain" feature is very helpful in digging out patterns that impact our conversion metrics.

Pros and Cons

Provided detailed reporting for understanding our funnel clearly.
Integrated with our entire marketing stack for better data flow.
Helped with optimizing campaign budgets based on cost metrics.

The speed/delivery of the platform can improve.
The UI/UX can be made more appealing and functional.

Most Important Features

Analyse - Building out reports around funnel, events, etc.
Explain - Finding useful insights for specific goals and audience segments.

Return on Investment

Improves the overall funnel visibility.
Keeps us informed about surge/drop in our ad costs.

Key Insights

Do you think Factors.AI delivers good value for the price?

Yes

Are you happy with Factors.AI's feature set?

Yes

Did Factors.AI live up to sales and marketing promises?

Yes

Did implementation of Factors.AI go as expected?

Yes

Would you buy Factors.AI again?

Yes

Likelihood to Recommend

Factors.AI is critical if you don't have any reporting in place, it's well suited if you have a reporting system with tools that don't speak to each other, and it'd less appropriate if you've managed to build out the entire integration and analytics layer for the data that you have now + the millions of datasets you'll get in the future.

Factors.AI makes data mining look very simple!

Overall Satisfaction with Factors.AI