Why I Love Marketo

We use Marketo to facilitate all of our leads through our subscription funnel. This tool helps us keep everything marketing in order so we can optimize our instance.

My Marketo knowledge has helped my career so much from the time I jumped in working at a startup in San Francisco through my now expert certified status in the system. Some of the big accomplishments I have had the pleasure of experiencing with Marketo are launching an instance from scratch for a large tech company. This helped the entire organization grow using cutting edge tech all facilitated through Marketo's platform.

Some of the most important lessons I've learned along the way include, taking your time to ensure accuracy, test your work and ensure correctness, work hard to make iterations accurate and faster by gathering the design info needed before the request comes in.

Marketo is most of the time whatever an organization makes the tool to be. In my use case I have engineered Marketo instances to do everything from send an email, qualify the output, sync to SFDC, qualify further and finally convert to revenue. I think this is actually the intended function lol.

But on the creative side I generally use alerts to notify members of activity changes when they occur.

Rockstar's Guide to launching Marketo is a great paper about all the things to look out for when coordinating the launch of an instance. Marketo Professional Services off the BEST support for engineering the system. You only get one chance to do it right and since this is going to make you a lot of money, its worth the little extra in initial spend.

The Marketo community is extremely useful in launching and maintaining a Marketo instance. You can find volumes of ways to utilize the platform from power users who are kind enough to share their methodology. This is the place I turn first when I look for ways to get around internal or external roadblocks.

Utilize product docs and the community, the community can help you tackle most of the issue you encounter when using the system because we all have gone through it at some point! YouTube holds a ton of information on how you can accomplish things that are important to you instance's overall health.