Marketo is the full package for marketers!
March 22, 2021

Marketo is the full package for marketers!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo ABM

Overall Satisfaction with Marketo

Upon joining the company I soon found out that Marketo was the chosen platform and that was the best news I could hope for! I've used Marketo over the years and it's always been the best platform for marketing campaign initiatives. Anything from emails and landing pages to full ABM campaigns. Currently utilising the platform to support our sales enablement projects and using a variety of tools available within the tool. The campaign launches today and I'm looking forward to seeing the results!

Pros

  • Usability.
  • Reporting.
  • Variety of modules.

Cons

  • Reporting.
  • Interface.
  • Look and feel.
  • Lead Management
  • Prospecting / New Business
Not available
B2B
It's hard to choose just one or two! It can be used across so many different scenarios that really can help to power a business forward through marketing initiatives. It all depends on the role, the business, and the goals. For me at the moment, Marketo is best for those wider reaching multi-channel campaigns as the platforms helps to pull it all together.

Adobe Marketo Engage Feature Ratings

7.9
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
7
Mobile optimization
8
Email deliverability reporting
7
List management
7
Triggered drip sequences
7
8.0
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
7.0
Calendaring
7
Event/webinar marketing
7
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

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