1. Home
  2. Marketing Automation Software
  3. Adobe Marketo Engage Reviews
  4. User Review of Adobe Marketo Engage
Using Marketo for B2B technology sales
May 19, 2015

Using Marketo for B2B technology sales

Eric Lundbohm | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Spark

Overall Satisfaction with Marketo

Marketo is used by marketing to execute campaigns and do lead scoring. Sales uses it a bit. It is our outbound marketing tool. It's also linked with the website and knows when visitors return, etc.
  • Executes campaigns and provides a quick way to close previous campaigns.
  • Reporting.
  • Lead scoring.
  • Linking with CRMs other than SFDC are a real problem.
  • The way things are laid out can be very confusing.
  • Marketo sales people are not that great. Just sayin'.
I didn't select it, but I would have. It's the industry leader.
25,000 to 100,000
B2B
I guess if you do a certain kind of campaign. This company just started using it for real when I got here. I would ask about the integration with your CRM. It's critical and not all is created equal.

Adobe Marketo Engage Feature Ratings

6.3
WYSIWYG email editor
7
Dynamic content
9
Ability to test dynamic content
5
Landing pages
7
A/B testing
9
Mobile optimization
3
Email deliverability reporting
5
List management
6
Triggered drip sequences
6
8.0
Lead nurturing automation
6
Lead scoring and grading
10
Data quality management
8
Automated sales alerts and tasks
8
5.0
Calendaring
5
Event/webinar marketing
5
Social Media Marketing ()
Not Rated
3.7
Dashboards
3
Standard reports
3
Custom reports
5
3.7
API
1
Role-based workflow & approvals
5
Customizability
5

Using Marketo

  • It's made it much easier to execute campaigns.
  • Don't know how they did it before.
  • Lead scoring is the bomb.... the greatest thing to ever hit B2B marketing.