Easy to implement A/B and Multivariate Testing
Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pros
- Strong, knowledgable account team.
- Allows easy implementation of content tests with a single line of Javascript code.
- The dashboard gives clear indications of statistical significance and test progress, and how long it will likely take to achieve.
- The reporting is very easy to understand and, with Maxymiser's account support, we received a high level of analysis and insight into the numbers.
Cons
- Maxymiser is great at developing elements to test, but it's important to remember businesses need the development resource to implement the final solutions.
- 19% reduction in bounce rate at ASDA.com
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