Easy to implement A/B and Multivariate Testing
June 20, 2013

Easy to implement A/B and Multivariate Testing

Chris Dalrymple | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Maxymiser

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • Strong, knowledgable account team.
  • Allows easy implementation of content tests with a single line of Javascript code.
  • The dashboard gives clear indications of statistical significance and test progress, and how long it will likely take to achieve.
  • The reporting is very easy to understand and, with Maxymiser's account support, we received a high level of analysis and insight into the numbers.
  • Maxymiser is great at developing elements to test, but it's important to remember businesses need the development resource to implement the final solutions.
  • 19% reduction in bounce rate at ASDA.com
We used the tool in isolation from other analytics packages, and with a fairly simple implementation, as this was used on a a portal page where no transactions took place. We would have been able to measure a whole range of other metrics had we implemented the full system.

Using Oracle CX Marketing (formerly Oracle Marketing Cloud)

I'm no longer at the company where I was using Maxymiser, so I'm not sure if they renewed. In general though, Maxymiser is excellent for certain types of business - those who aren't able to manage conversion testing themselves, or have limitations in technical resources. However in my current business we manage this process internally so not currently using the tool.