MaxTest by Maxymiser - Site Optimisation tool
June 13, 2013
MaxTest by Maxymiser - Site Optimisation tool
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Maxymiser
Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)
- The reports are thorough and detailed.
- Turning different variants on and off, and optimising the tests is straightforward.
- The on-page console makes checking the tests on the live site easy. It is generally responsive and doesn't cause problems with any other part of the page
- Using Silverlight for the on-page console was an interesting choice - it doesn't have the best support and one of my colleagues had to have IT come and install it (due to permissions on his machine)
- The reports are a little complicated in their default configuration. It's not always clear what metric is being shown and what the numbers mean.
- We're still not sure why conversion rate has a plus/minus accuracy on it - surely it is a single figure over the reported time period.
- Each time you change something in the graph the results table resets to its original configuration, which means if you'd changed the visible columns you have to redo it each time.
- This very much depends on the experiments that are being carried out. We have seen some significant increases in conversion and revenue on some tests, and some have not given any quantifiable benefit.
- The tool has led to a much more open approach to the ability to test different things and to try something new. The problem now is getting all the things that people want to test into the queue and delivered in a timely manner.