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Very good multivariate testing tool
September 17, 2013

Very good multivariate testing tool

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • The product allows for multiple interface elements to be tested against a range of data, to see which combinations best meet the business criteria being put forward. It helps to drive forward revenue building activities in a data-led fashion.
  • The software allows business decisions to be led by the customer, a must in a service-driven organisation
  • The product is advanced. Some elements of the reporting suite could have been improved, but overall it is a good product.
  • More than enough to cover the costs of the tool.
The tool itself is less useful without a decent strategic testing roadmap.

Using Oracle CX Marketing (formerly Oracle Marketing Cloud)

We are expanding our knowledge and reach of different products on the market and are using a different one right now.