Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)
Maxymiser is being used across IBM to collect data regarding the most effective web design patterns.
- AB and true multivariate testing.
- Automated and real-time data analysis.
- Deep knowledge of the testing process which leads to good consulting around good test design.
- The test specification process could be cleaner, quicker and definitely more tailored to a more general web services and development community.
- "Coding" a test (going from spec to launch) could be MUCH faster, and, having a simple, ready-made template for simple AB element swaps or AB page redirects would be a BIG win. A simple, every-day test like that should take hours rather than days to launch.
- Reduced user fall-off, greater user engagement, proven designs ....