Maxymiser is a winning AB test solution.
May 29, 2014

Maxymiser is a winning AB test solution.

Ben Hansen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

Maxymiser is being used across IBM to collect data regarding the most effective web design patterns.

Pros

  • AB and true multivariate testing.
  • Automated and real-time data analysis.
  • Deep knowledge of the testing process which leads to good consulting around good test design.

Cons

  • The test specification process could be cleaner, quicker and definitely more tailored to a more general web services and development community.
  • "Coding" a test (going from spec to launch) could be MUCH faster, and, having a simple, ready-made template for simple AB element swaps or AB page redirects would be a BIG win. A simple, every-day test like that should take hours rather than days to launch.
  • Reduced user fall-off, greater user engagement, proven designs ....
Don't use Maxymiser for two totally different page designs. You could, but it'd be better to just talk to some users. Don't use Maxymiser if you don't have your own goals well defined. Maxymiser can measure, but then you don't know what to do with the data in that case. Keep in mind that "more clicks" does NOT necessarily make a winning design. Again, know your goal first, then engage.

Using Oracle CX Marketing (formerly Oracle Marketing Cloud)

Maxymiser does what we need it to do.

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