Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)
Our team is currently using Maxymiser to test new design concepts and functionality on our marketing website with the goal of increasing conversion rate and improving the overall visitor experience.
- Training - I attended a 3-day training session in Maxymiser's NYC office. I learned everything from basic testing concepts to how to set up a campaign in the tool. Our instructor was very engaging and knowledgeable and our account reps were there to answer questions along the way.
- Service - Our dedicated team at Maxymiser is extremely helpful, responsive and willing to answer any questions we have in a very timely manner. They understand our business because they have been in our shoes in their previous jobs and they focus on our industry/sector with their other clients too. I've really enjoyed working with them so far.
- Setting up a campaign in the tool can be a little complicated; there are a lot of different steps involved and if it's not something that you do every day it's hard to jump in and do it yourself. We rely on our account managers to do the large-scale test set-up for us and if it's a really complicated build-out then it can eat away at a lot of our allotted hours.
- Their 'out-of-the-box' testing tool, Visual Campaign Builder, is easier to use for a non-developer like myself, but the types of tests you can set up are limited to simple A/B tests on single pages. I know they are working on building this out and making improvements, which I am excited about because it will enable us to have more tests going on at any given time that I can set up myself.
Maxymiser is an extremely powerful tool. The people you get to work with are very helpful and knowledgeable, and the things you can learn from testing in general can help your company be more profitable. But, if you don't have the internal buy-in or the resources to implement winning tests in a timely manner then it's not going to do you any good. It's a two-way partnership and all interested parties need to be ready for it.