Maxymiser is a mix of a high profile platform and a powerful group of skilled people.
June 19, 2014

Maxymiser is a mix of a high profile platform and a powerful group of skilled people.

Pascal Brouet | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

Maxymiser tools are primary used by our user experience department and then results are spread over the whole company. We are benefiting from the great support level from Maxymiser to train, configure campaigns and put some analysis together. We are using Maxymiser A/B/N testing system for both our main pages of the website but also to analyze specific new features. Tests results are then used to get prioritization for the final development done on our side.
  • Success of Maxymiser is due to the technology and the great level of support that Maxymiser is able to provide. They are reliable on project plan timing which has often proven to be particularly accurate
  • Maxymiser Platform has proven to be scalable enough to support high traffic levels which helps for big audience websites known for high pics of traffic notably
  • Quality of development is indeed appreciated, the deliverables are very well tested and almost always can go directly live
  • Maxymiser is currently missing a test on native application for mobile.
  • Maximizer’s platform is efficient, but it could be also improved by adding more filtering possibilities to get more detailed analysis.
  • First tests on acquisition funnel did show a result of +10%.
  • Different cross sell possibilities have also been analyzed which led us to improve the way we display all products to improve conversion for each of them.
  • content square,AB Tasty
The knowledge of the betting industry was a plus and the flexibility of Maximizer’s team on all different stages of the process have been more than useful.
It is important to ensure that Maxymiser has some knowledge on the industry of the client as it proves to be an asset in the analysis they provide.

Using Oracle CX Marketing (formerly Oracle Marketing Cloud)

Outside of what has been already mentioned, the responsiveness of their staff is surely a help in the decision making process. One thing to closely look into is the budget needed and try to benefit from their flexibility in adapting your business and the budget required by this platform.