Maximum happiness with Maxymiser
June 20, 2014

Maximum happiness with Maxymiser

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • MaxTest
  • MaxMobile

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

Maxymiser is helping us make data driven decisions around improvements to our site and how we should best merchandise our products. It ensures new enhancements to the site are delivering the benefit we expect, and if they aren’t, we can feed that back into the business to help shape future priorities. Although we manage the use of the tool within a single team, it is now very rare to come out of a meeting (involving various departments) without hearing the words “lets’ test that with Maxymiser”. Maxymiser is used on a daily basis and we have an increasing volume of tests going live on the site to improve customer experience.
  • A perfectly placed tool within the market. With Maxymiser you have the flexibility to create and manage tests without technical expertise using their Visual Campaign Builder, but you also have the technical expertise available (as part of their managed service) to create more complex tests that really help address key business priorities.
  • Supplier relationship is key to ensure an efficient testing pipeline. The level of service received has been excellent. Responses are clear and timely, tests are managed and QA'd effectively and our account team are fun to work with.
  • Confidence in data and results. We have Maxymiser integrated with Google Analytics and we see parity in results and claims from our tests. This has ensured confidence across the business in the tool.
  • The interface isn't the prettiest or intuitive thing in the world! However once training is complete it is easy to use and most importantly the data is accurate.
  • Increased conversion rate
  • Better business decisions
  • Effectiveness of merchandising
AB Tasty is a great tool and the account management team were excellent. However the tool and technical expertise available for the scale of our business isn't right. They would be great for a small scale site or for marketers looking to make simple changes to their landing pages.
If you have a simple, low volume product site, then a more basic optimisation tool would meet your needs. Tools that focus on WYSYWIG editors, that don't need technical expertise, are great for simple changes to user journeys or tweaks/copy changes to landing pages.

However as we operate a large scale and complex ecommerce site, simple WYSWIG tools can't meet all our needs. That is why a hybrid provider like Maxymiser meets those needs perfectly. We have the flexibility to make the changes we can with their Visual Campaign Builder (WYSWIG editor), but we also have the support and technical expertise to create tests that we are confident work across browsers and devices.

I have used optimisation tools at both ends of the spectrum (simple to very complex). Maxymiser for me has been the perfect blend between the two, which means we can get more tests onto the site and more benefit for our business.

Using Oracle CX Marketing (formerly Oracle Marketing Cloud)

We are very happy with our relationship with Maxymiser. We are currently looking at ways that we can both work together to further enhance our testing pipeline (even more tests and benefit).