Maximum happiness with Maxymiser
June 20, 2014
Maximum happiness with Maxymiser
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- MaxTest
- MaxMobile
Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)
Maxymiser is helping us make data driven decisions around improvements to our site and how we should best merchandise our products. It ensures new enhancements to the site are delivering the benefit we expect, and if they aren’t, we can feed that back into the business to help shape future priorities. Although we manage the use of the tool within a single team, it is now very rare to come out of a meeting (involving various departments) without hearing the words “lets’ test that with Maxymiser”. Maxymiser is used on a daily basis and we have an increasing volume of tests going live on the site to improve customer experience.
- A perfectly placed tool within the market. With Maxymiser you have the flexibility to create and manage tests without technical expertise using their Visual Campaign Builder, but you also have the technical expertise available (as part of their managed service) to create more complex tests that really help address key business priorities.
- Supplier relationship is key to ensure an efficient testing pipeline. The level of service received has been excellent. Responses are clear and timely, tests are managed and QA'd effectively and our account team are fun to work with.
- Confidence in data and results. We have Maxymiser integrated with Google Analytics and we see parity in results and claims from our tests. This has ensured confidence across the business in the tool.
- The interface isn't the prettiest or intuitive thing in the world! However once training is complete it is easy to use and most importantly the data is accurate.
- Increased conversion rate
- Better business decisions
- Effectiveness of merchandising
- AB Tasty,Adobe Test and Target
AB Tasty is a great tool and the account management team were excellent. However the tool and technical expertise available for the scale of our business isn't right. They would be great for a small scale site or for marketers looking to make simple changes to their landing pages.