Item: Oracle Marketing
Rating: 8
Author: Liron Warhaftig

Use Cases and Deployment Scope

Maxymiser is being used by the Gaming Conversion team as the main testing and optimization tool and has allowed us to make great progress in improving our conversion rates and user experience in general. It allows us to rapidly test and learn with minimum to none development resources on our side and with almost no internal dependency whatsoever which is a great advantage for me and my team.

Pros and Cons

Great Teamwork - always supportive in every step of the process
Can Do Approach - working around obstacles and challanging time scales
Experience - Their large portfolio of clients allows them to assist in building the most efficient testing plan

Self Serve tool is not always available - depends on the type of systems used internally for the site
Delivery time is excellent, but would be happy to see it improving even more, would love seeing 1 week becoming the standard rather then 3-4.

Return on Investment

Improved User Journeys
Improved Conversion Rates
Improved Customer Retention

Alternatives Considered

Visual Website Optimizer,Webtrends Optimize,Optimizely

The managed service is a strong advantage that allows much more liberty and flexibility then any other of the competitors I have evaluated.

Likelihood to Recommend

Key quetions to ask -
1. Would there be a person in charge of the relationship in-house to make sure the relationship is beneficial?
2. Is the business ready for a testing methodology ?
3. Is it possible to get the code implemented on all the relevant parts of the website ?

Likelihood to Renew

Its a strong and professional service with a positive ROI that reduces internal process. and work load.

Maxymiser made my life a bit simpler

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)