Maxymiser made my life a bit simpler
Liron Warhaftig | TrustRadius Reviewer
Updated July 08, 2014

Maxymiser made my life a bit simpler

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

Maxymiser is being used by the Gaming Conversion team as the main testing and optimization tool and has allowed us to make great progress in improving our conversion rates and user experience in general. It allows us to rapidly test and learn with minimum to none development resources on our side and with almost no internal dependency whatsoever which is a great advantage for me and my team.
  • Great Teamwork - always supportive in every step of the process
  • Can Do Approach - working around obstacles and challanging time scales
  • Experience - Their large portfolio of clients allows them to assist in building the most efficient testing plan
  • Self Serve tool is not always available - depends on the type of systems used internally for the site
  • Delivery time is excellent, but would be happy to see it improving even more, would love seeing 1 week becoming the standard rather then 3-4.
  • Improved User Journeys
  • Improved Conversion Rates
  • Improved Customer Retention
  • Visual Website Optimizer,Webtrends Optimize,Optimizely
The managed service is a strong advantage that allows much more liberty and flexibility then any other of the competitors I have evaluated.
Key quetions to ask -
1. Would there be a person in charge of the relationship in-house to make sure the relationship is beneficial?
2. Is the business ready for a testing methodology ?
3. Is it possible to get the code implemented on all the relevant parts of the website ?

Using Oracle CX Marketing (formerly Oracle Marketing Cloud)

Its a strong and professional service with a positive ROI that reduces internal process. and work load.