Leading conversion tool that quickly generates ROI
July 01, 2014

Leading conversion tool that quickly generates ROI

John Mills | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

Maxymiser is an essential part of our website development and conversion strategy. It is used to test and prove the business value of new ideas and concepts and to further increase the conversion rates of business critical pages on the website.
  • Maxymiser is a great conversion testing tool that allows us to create complex MVT and less complex A/B/n conversion campaigns
  • Different testing methodologies are available including full factorial. Essential for ensuring that robust results for high traffic sites
  • Maxymiser is incredibly easy to implement on the site as it uses a small (single line of code,) tag on each page
  • Can run campaigns on various different devices, including mobile and tablet
  • Offers much more than just conversion campaigns, including behavioural targeting, advanced segmentation and a recommendation engine
  • Self service option may prove a little complex for those new to conversion optimisation
  • Internal dedicated conversion resource is required to get the most out of the tool
  • Maxymiser has very quickly generated a positive ROI for my business
  • Through using Maxymiser we have experienced very high positive uplifts in our key business metrics
  • Visual Website Optimizer,Google Content Experiments
Maxymiser is the best fit for our business requirements as they understand the complexity of our conversion campaign requirements, offer great campaign management and have a very advanced, robust and reliable platform
Maxymiser is well suited to all scenarios of conversion testing, however if you are unsure of of your ability or new to conversion campaigns ask about the fully managed option during the selection process.

Using Oracle CX Marketing (formerly Oracle Marketing Cloud)

Maxymiser is an important part of our business' development and continued growth.

Evaluating Oracle CX Marketing (formerly Oracle Marketing Cloud) and Competitors

Yes - Maxymiser replaced Google Content Experiments as it is a more advanced platform that enables us to run extremely complex and insightful campaigns not available through Google Content Experiments
  • Product Features
  • Product Usability
  • Prior Experience with the Product
  • Positive Sales Experience with the Vendor
  • Analyst Reports
The most important factor in the decision to chose Maxymiser was the product features which offered the most suitable solution for the business
I would not change the process as I saw all of the most suitable vendors as part of the selection