Item: Oracle Marketing
Rating: 10
Author: John Mills

Use Cases and Deployment Scope

Maxymiser is an essential part of our website development and conversion strategy. It is used to test and prove the business value of new ideas and concepts and to further increase the conversion rates of business critical pages on the website.

Pros and Cons

Maxymiser is a great conversion testing tool that allows us to create complex MVT and less complex A/B/n conversion campaigns
Different testing methodologies are available including full factorial. Essential for ensuring that robust results for high traffic sites
Maxymiser is incredibly easy to implement on the site as it uses a small (single line of code,) tag on each page
Can run campaigns on various different devices, including mobile and tablet
Offers much more than just conversion campaigns, including behavioural targeting, advanced segmentation and a recommendation engine

Self service option may prove a little complex for those new to conversion optimisation
Internal dedicated conversion resource is required to get the most out of the tool

Return on Investment

Maxymiser has very quickly generated a positive ROI for my business
Through using Maxymiser we have experienced very high positive uplifts in our key business metrics

Alternatives Considered

Visual Website Optimizer,Google Content Experiments

Maxymiser is the best fit for our business requirements as they understand the complexity of our conversion campaign requirements, offer great campaign management and have a very advanced, robust and reliable platform

Likelihood to Recommend

Maxymiser is well suited to all scenarios of conversion testing, however if you are unsure of of your ability or new to conversion campaigns ask about the fully managed option during the selection process.

Likelihood to Renew

10

Maxymiser is an important part of our business' development and continued growth.

Products Replaced

Yes - Maxymiser replaced Google Content Experiments as it is a more advanced platform that enables us to run extremely complex and insightful campaigns not available through Google Content Experiments

Key Differentiators

Product Features
Product Usability
Prior Experience with the Product
Positive Sales Experience with the Vendor
Analyst Reports

The most important factor in the decision to chose Maxymiser was the product features which offered the most suitable solution for the business

Evaluation Lessons Learned

I would not change the process as I saw all of the most suitable vendors as part of the selection

Leading conversion tool that quickly generates ROI

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)